"Dogs Rule”

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Brand
Pedigree
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Agency
TBWA\CHIAT\DAY
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Funciton
Purpose
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Structure
Z-Shape
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Words
110
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Medium
Film
We're for dogs. Some people are for the whales. Some are for the trees. We're for dogs. The big ones and the little ones. The guardians and the comedians. The pure breeds and the mutts. We're for walks, runs and romps. Digging, scratching, sniffing and fetching. We're for dog parks, dog doors and dog days. If there were an international holiday for dogs, on which all dogs were universally recognized for their contribution to the quality of life on earth, we'd be for that to. Because we're for dogs. And we've spent the last 60 years working to make them as happy as they've made us. — Dogs rule.