“Dream Crazy”

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Brand
Nike
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Agency
Wieden+Kennedy
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Funciton
Advice
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Structure
Z-Shape
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Words
222
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Medium
Film
If people say your dreams are crazy, if they laugh at what you think you can do — good. Stay that way. Because what non-believers fail to understand is that calling a dream crazy is not an insult. It's a compliment. Don't try to be the fastest runner in your school, or the fastest in the world. Be the fastest ever. Don't picture yourself wearing LBJ's jersey. Picture LBJ wearing yours. Don't settle for homecoming queen or linebacker. Do both. Lose a hundred-twenty pounds then become an Ironman after beating a brain tumor. Don't believe you have to be like anybody to be somebody. If you're born a refugee, don't let it stop you from playing soccer for the national team at age 16. Don't become the best basketball player on the planet. Be bigger than basketball. Believe in something even if it means sacrificing everything. When they talk about the greatest team in the history of the sport, make sure it's your team. If you have only one hand, don't just watch football play it. At the highest level. If you're a girl from Compton, don't just become a tennis player. Become the greatest athlete ever. So don't ask if your dreams are crazy. Ask if they're crazy enough. — It’s only crazy until you do it. Just do it.