Girl Effect, “The Girl Effect”

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Agency
Weiden + Kennedy (?)
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Original
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Words
271

The world is a mess.
Poverty.
AIDS.
Hunger.
War.
So what else is new?
What if there was an unexpected solution
that could turn this sinking ship around?
Would you even know it if you saw it?
It’s not on the internet.
It’s not science.
It’s not the government.
It’s not money.
It’s
(dramatic pause)
a girl.
Imagine a girl living in poverty.
No go ahead.
Really, imagine her.
Girl Flies Baby Husband Hunger HIV
Now, that you can fix this picture:
GIRL
OK.
Now she has a chance.
Let’s put her in a school uniform.
And see her get a loan to buy a cow
and use the profits from the milk to help her family.
Pretty soon, her cow becomes a heard.
And she becomes the business owner
who brings clean water to the village,
which makes the men respect her good sense
and invite her to the village council
where she convinces everyone
that all girls are valuable.
Soon, more girls have a chance
and the village is thriving.
Village food peace lower HIV healthier babies education commerce sanitation stability
Which means the economy of the entire country improves
and the whole world is better off.
Are you following what’s happening here?
Girl → school → cows → $ → business → clean H20 → social change
→ stronger economy → better world
It’s called the girl effect.
Multiply that by 600 million girls in the developing world,
and you’ve just changed the course of history.
The girl effect.
Invest in a girl and she will do the rest.
It’s no big deal.
Just the future of humanity.