“Live There”

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Brand
Airbnb
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Agency
TBWA\CHIAT\DAY
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Funciton
Difference
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Structure
Z-Shape
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Words
108
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Year
2016
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Medium
Film
Don’t go to Paris. Don’t tour Paris. Don’t go to the same places and take the same pictures. And please, don’t “do” Paris. Live there. Because when you live in Paris, you have your own home. Cook. Make your bed. Y’know, the stuff you normally do. Don’t go to LA. Don’t go to New York. Don’t go to Tokyo. Live there. Live in Malibu. Live in the East Village. Live in Ibiza. Know someone. Pretend you do this all the time. Have your own neighborhood. Feel at home, anywhere. Wherever you go, don’t go there. Live there. Even if it’s just for a night. —
Belong anywhere.