“#NotSpecialNeeds”

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Brand
World Down Syndrome Day
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Agency
Publicis New York
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Funciton
Perspective
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Structure
Z-Shape
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Words
95
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Medium
Film
People with Down syndrome have special needs. Special needs? Really? It would be “special” if people with Down Syndrome needed to eat dinosaur eggs. That would be special. If we needed to wear a giant suit of armor. That would be special. It would be special, if we needed to be massaged by a cat. If we needed to be woken up by a celebirty. That would be special. But what we really need is education, jobs, opportunities, friends and some love. Just like everyone else. Are those needs special? — #NotSpecialNeeds Just Human Needs