“#OptOutside”

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Brand
REI
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Agency
Venables Bell + Partners
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Funciton
Difference
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Structure
Z-Shape
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Words
57
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Medium
Film
I’m Jerry Stritzke, the CEO of REI. This Black Friday, we’re closing all 143 of our stores. And we’re paying our employees to get outside. Because we believe a life lived outside is a life well lived. We’d rather be in the mountains than in the aisles. Join us on November 27th and opting outside. Thanks!