“#ShareTheLoad”

logo
Brand
Ariel
logo
Agency
Mediacom Mumbai
BBDO Mumbai
logo
Funciton
Inspiration
logo
Structure
U-Shape
logo
Words
193
logo
Year
2016
logo
Medium
Film
My little baby girl, You’re all grown up now. You used to play house. And now you manage your own house. And your office. I am so proud. And I am so sorry. Sorry that you have to do all this alone. Sorry that I never stopped you, while you were playing house. I never told you that it’s not your job alone but your husband’s too. But how could I say that when I never helped your mom either. And what you saw, you learnt. Your husband must have learned the same from his dad. While playing house, he would have pretend to watch TV, while you would have pretended to make tea. Sorry on behalf of his dad. Sorry on behalf of every dad who set the wrong example. But it’s not too late. I will make a conscious effort to help your mom with the household chores. I may not become the king of the kitchen but at least I can help out with the laundry. All these years I’ve been wrong. It’s time to set things right. Yours, Papa — Why is laundry only a mother’s job? Dads #ShareTheLoad