“We Beleive”

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Brand
Apple
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Agency
TBWA\Media Arts Lab
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Funciton
Purpose
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Structure
Z-Shape
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Words
47
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Year
2011
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Medium
Film
This is what we believe. Technology alone is not enough. Faster. Thinner. Lighter. Those are all good things. But when technology gets out of the way, everything becomes more delightful. Even magical. That’s when you leap forward. That’s when you end up with something like this.