“We Try Harder”

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Brand
Avis
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Agency
DDB
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Avis is only No.2 in rent a cars. So why go with us? We try harder. (When you're not the biggest, you have to.) We just can't afford dirty ash-trays. Or half-empty gas tanks. Or worn wipers. Or unwashed cars. Or low tires. Or anything less than seat-adjusters that adjust. Heaters that heat. Defrosters that defrost. Obviously, the thing we try hardest for is just to be nice. To start you out right with a new car, like a lively, super-torque Ford, and a pleasant smile. To know, say, where you get a good pastrami sandwich in Duluth. Why? Because we can't afford to take you for granted. Go with us next time. The line at our counter is shorter.