Nike, "Dream Crazier”

logo
Agency
Wieden+Kennedy
logo
Original
logo
Words
123

If we show emotion, we’re called dramatic. If we want to play against men, we’re nuts. And if we dream of equal opportunity, delusional. If we stand for something, we’re unhinged. When we’re too good, there’s something wrong with us. And if we get angry, we’re hysterical, irrational, or just being crazy. But. A woman running a marathon was crazy. A woman boxing was crazy. A woman dunking—crazy. Coaching an NBA team—crazy. A woman competing in a hijab, changing her sport, landing a double-cork 1080, or winning 23 Grand Slams, having a baby, and then coming back for more? Crazy, crazy, crazy, crazy, and crazy. So if they want to call you crazy—fine. Show them what crazy can do. SUPER: Just do it.