Welcome to the archive
This is a library of great examples from ManifestoWriting.com. The purpose of this section is to provide clean, highly-readable transcriptions of great copy from premium campaigns. If your favorite is missing, please submit it by sending me an email.
→ By Brand
A
Adidas “Impossible is Nothing”
Adidas “Trae Young”
Airbnb “Live There”
Apple “Intention”
Apple “Pencil”
Apple “The Crazy Ones”
Apple “We Believe”
Apple “Welcome, IBM. Seriously.”
Apple “What is iPad?”
Apple “Your Verse”
Ariel “#ShareTheLoad”
Audi “Ahab”
Aviation Gin “The Process”
Avis “No. 2ism. The Avis Manifesto”
Avis “We Try Harder”
Axe “Find Your Magic”
B
C
Cadillac "The Penalty of Leadership”
Cadillac “The Tribute to Initiative”
Cadillac “Two Weeks in August”
Carhartt “Hey Rookie”
Channel 4 “Meet The Superhumans”
Chipotle “Back to the Start”
Chivas Regal “Father’s Day”
Chrysler “Born of Fire”
Chrysler “It’s Halftime in America”
Clark Street Bridge “Looking Back”
Co-op “Owned By You, Right By You”
Coca-Cola "For Everyone”
Conservation International "Humanifesto”
CoorDown “Assume That I Can”
CoorDown “Not Special Needs”
Corita Kent “10 Rules for Students and Teachers”
D
E
F
G
H
J
K
L
M
Man Therapy “Shoot the Shit”
Martin Weigel “Good Fucking Planning”
Mazda “Radically Human”
Mercedes-Benz “Be One of Many”
Met Life “My Dad’s Story”
Metro “Dumb Ways to Die”
Miller "This is the High Life”
Monster.com “When I Grow Up”
Montefiore Health System “Spot it Early”
My Black is Beautiful "Unbecoming”
N
Nasa “Foundations of Flight Operations”
Nike “A Message from Nike Running”
Nike “Do You Wish You Were A Boy?”
Nike "Dream Crazier”
Nike “Dream Crazy”
Nike “Failure”
Nike “Falling in Love in Six Acts”
Nike "Find Your Greatness”
Nike “If You Let Me Play”
Nike “Just Be Better”
Nike “Maybe It’s My Fault”
Nike “One Day We Won’t Need This Day”
Nike “Principles”
Nike “What Girls are Made Of”
Nike “Winning Isn’t For Everyone”
Nike "You were Born a Daughter”
Nissan “Zero”
Nivea Men "Reach Out”
Nordstrom “For Everything New York”
O
P
R
S
T
TBWA\Chiat\Day “Do the Brave Thing”
Thai Life Insurance “Unsung Hero”
The New York Times “The Truth Is”
The New York Times “Truth Kids”
The North Face “It’s More Than a Jacket”
The North Face “Never Stop Exploring”
The North Face “We Play Different”
Thomson Reuters “The Answer Company”
Tony's Chocolonely “Manifesto”
Toyota “Start Your Impossible”