Amazon’s best-selling manual on structuring great manifestos
When I finally complete a great manifestos, it’s not luck. I constantly reference great scripts, resources, and cheat sheets I’ve read hundreds of times.
In addition to a full manifesto archive, you’ll also get 10k words of instruction, breakdowns and analysis not available anywhere online.
- Expanded chapters on all six shapes
- 75+ additional examples in context
- 30 exclusive manifesto breakdowns
- Manifesto archive with 100+ full scripts
$24.99 Paperback • $18.00 Kindle
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Reviews
"For some 12 years, Lonnie Elliott has been doing the Lord's work for advertising and marketing people: he's been studying manifestos. Oh, not only studying them, but cataloging them, analyzing them and dissecting them. All so you can become a better writer of them. Now you can learn even more in his new remarkable book. Get it."
ROB SCHWARTZ
Former CEO, TBWA\Chiat\Day NY
Former CEO, TBWA\Chiat\Day NY
"Easily in my top five ad books. Just looking through it, the most comprehensive collection of manifestos I've ever laid eyes on, and wonderfully presented. This one will not be loaned. Get your own. Immediately. Get two. Wow. Bravo, Lonnie Elliott! Bravo!!"
CAMERON DAY
Author of "CHAIOS"
Author of "CHAIOS"
"Buy this book now. Lonnie has studied, collected, and dissected advertising's best brand manifestos. He has figured out their formats, their pacing, their styles and voices ... and has served them up on a platter. If you are a writer, then by nature, you want to write better. The only way to do so is to study the greats, write, and then write more. Here is that collection of greats."
CHRIS D'AMICO
Founder/CCO — CAPTAIN
Founder/CCO — CAPTAIN