Welcome
This is a comprehensive resource for learning, studying, and enjoying the craft of brand manifestos. Free to use, no signup required. If have any requests, submissions, or ideas on how to improve, please send me an email. Thank you for visiting.
News
The updated examples PDF is now available. Get 75+ great manifestos on your desktop. The new doc includes a revamped design and 50% more manifestos than the previous version. Check out the Cheat Sheet page to download yours for free.
Inspiring Examples
Knowledge Center
How to Write a Manifesto
Despite popular belief, manifestos are not a random collection of sentences. At least the good ones aren’t. Most fall into the same five structures. These can be easily learned and mastered.
Mastering the Manifesto Style
Manifestos use specific language techniques that make them more memorable. Even though you may only use a few each time, I’ve found it helpful to keep all of them close at hand should a need arise.
Types of Brand Manifestos
Every manifesto can be classified into eight genres. A “genre” is the word I use for role of your manifesto—whether defining your purpose, giving advice, sharing perspective, and more.
Manifesto Cheat Sheets
I frequently post guides on Linkedin covering different aspects of the manifesto process. You can access an archive of those, which include deep dives on structure, genre, openings, endings, and more.
Additional Resources
Deck of Brilliance
If you don’t already know about this resource, this will make your day. It’s an unbelievable free resource for decoding and exploring conceptual strategies. Stuck coming up with a big idea? Start here.
Stuff from the Loft
A massive collection of great copywriting, completely free. Unlike most sites, it features huge archives by individual copywriters. Click on any link to find pages and pages of great print work over the years.
Creative Brief Archive
An incredible resource for studying the craft of creative briefs. Perfect for when you’re trying to crack a tough project and want to remember what good looks like. Free to join and explore.
Love the Work More
An online resource that collects all the winning Cannes lions work since 1954. I find it most useful to go there when I’m looking for a particular piece, but also fun for random browsing and clicking.