Manifesto Writing

This is a free resource for studying and enjoying the craft of brand manifestos. It’s based on a personal approach I developed over 12 years as a copywriter and copy director while working inside the creative studios at Meta and Apple.

If you’re new here, a great place to start is the archive of manifestos below. Click around to read, watch, and enjoy some of the most captivating brand writing available. If you have any questions, feel free to send me an email anytime.

Click the link below to explore a collection of manifesto-worthy print ads and commercials scripts, all of which offer valuable insight into the craft of establishing creative ideas.

This page walks you through the structure of great manifestos. Learn how to create powerful pieces with examples from the archive. Recently updated with the sixth and final structure: The W Shape.

Newly expanded with 36 themes, which gives shape to the job your manifesto is doing. The themes are bucked into six umbrella categories, all of which can be written in every structure.

A huge collection of great copywriting sorted by individual writers. Click on a link on the page to find scores of great work.

A great resource full of amazing resources. Built by a Tony Bowe, it’s a wonderful first stop if you’re stuck, lost, or inspired.

Follow Brian. He posts long copy ads that he pulled himself from decades of great print. Your feed will better for it.

The best thesaurus. Massive word lists. Also lets you search for synonyms of phrases and idioms, which is rare.