Overview
The following cheat sheets are snapshots of the deep dives and resources found around this site. Feel free to download, print them out, and keep them handy during your writing process.
Use
All are available freely for personal, professional, and educational purposes. If you would like to use these for commercial or promotional purposes, please send me an email.
Inspiration
75+ Brand Manifesto Examples
Download the doc below. This gives you the best manifestos from the site on your desktop.
59 Thought Starters to Crack Your Big Idea
Sometimes all you need is just the right question to kick your idea back on track. This is less a guide and more just a litany of questions if you get stuck.
Insights
100+ Manifesto References
A one-sheet master list of manifestos broken down by use case. Read, study, and watch all of them in the collection. Do you have any go-to references I’ve missed? Please send me an email.
8 Types of Brand Manifestos
Always have a handy guide to the different genres of manifestos. When you’re sharing your purpose, advice, or inspiration, you’ll always have the secret close at hand.
12 Tips for Crafting Brand Manifestos
Keep your hands sharp with this short list of writing techniques. You won’t use every one every time, but I’ve found it valuable to have all of them at the ready just in case.
6 Ways to Honor the Product
Writers often say their biggest frustration is when clients want their product mentioned in the manifesto. There are bad ways to do this and good ways. Here are 6 good ways.
7 Ways to End a Brand Manifesto
Need an exit strategy? This guide gives you a snapshot of all the different ways to make a clean exit. (When in doubt, just tell people what you want them to do.)
8 Ways to Open a Brand Manifesto
Amazingly, this is the worst place to start. Far better to step back and pick a genre and structure first. But if you’ve got those in place, this guide can help you nail the first line.