These are the best heavy lifters in the archive. The ones that can launch five-year campaigns, redefine a company, and pound a definitive stake in the ground.
You don’t want one of these for every situation. They’re overkill for sustaining campaigns and one-offs. But when I’m up against some strong headwinds, these are my favorite inspiration.
Top 10
Conservation International "Humanifesto”
CoorDown “Assume That I Can”
DDB "Let’s Tell the Truth”
Diesel "Be Stupid”
Miller "This Is the High Life”
Rainforest Alliance “Follow the Frog"
RED “The (RED) Manifesto”
The Big Issue “Cold”
The City of Perth “Thursday Manifesto”
Walter Gropius “Manifesto of the Staatliches Bauhaus”