Database

Client, "Spot Name"
Structure
Genre
logo
Agency
logo
Words
logo
Year (Maybe)
logo
Original
Featured This Week
Most Popular
Adidas “Impossible is Nothing”
The E Shape: Repetitive Device
Find Your Magic
Cartwright
55
2004
2
Adidas “Trae Young”
The J Shape: Enjoyable Misdirection
Here is a True Story
Cartwright
143
2021
Air Asia “Flying First Class”
The J Shape: Enjoyable Misdirection
Find Your Magic
Ogilvy
327
2015
Air Company “Extinction Ends Here”
The W Shape: An Incredible Journey
There is a Solution
Mythology
131
2023
Airbnb “Live There”
The S Shape: Build to Rally
What We Believe
TBWA
108
2016
Airbnb ”Welcome to Airbnb”
The W Shape: An Incredible Journey
Go with Us Next Time
TBWA
120
2014
Apple “Intention”
The W Shape: An Incredible Journey
What We Believe
TBWA
89
2013
Apple “Pencil”
The Z Shape: Interchangable Examples
Go with Us Next Time
Apple
80
2013
Apple “Think Different”
The S Shape: Build to Rally
They are The Champions
TBWA
168
1997
Apple “We Believe”
The S Shape: Build to Rally
What We Believe
TBWA
47
2011
Apple “Welcome, IBM. Seriously.”
The S Shape: Build to Rally
What We Believe
Chiat/Day
163
1981
Apple “What is iPad?”
The Z Shape: Interchangable Examples
Go with Us Next Time
TBWA
68
2010
Apple “Your Verse”
Adapted
Find Your Magic
Apple
130
2014
Ariel “#ShareTheLoad”
The U Shape: Half down Half Up
There is a Solution
Mediacom, BBDO
193
2016
Atoms “They’re Not Cheap”
The W Shape: An Incredible Journey
Go with Us Next Time
Atoms
88
1
Audi “Ahab”
The J Shape: Enjoyable Misdirection
Go with Us Next Time
Venables Bell & Partners
89
2012
Aviation Gin “The Process”
The W Shape: An Incredible Journey
Go with Us Next Time
Maximum Effort
193
2018
Avis “No. 2ism. The Avis Manifesto”
The S Shape: Build to Rally
What We Believe
DDB
136
1962
Avis “We Try Harder”
The Z Shape: Interchangable Examples
Go with Us Next Time
DDB
121
1962
Axe “Find Your Magic”
The J Shape: Enjoyable Misdirection
Find Your Magic
72andSunny
111
2016
Axe “Monday”
The Z Shape: Interchangable Examples
Find Your Magic
BBH
99
2014
BBH “The Power of Difference”
The J Shape: Enjoyable Misdirection
Go with Us Next Time
BBH
420
2016
Beats by Dre “You Love Me”
The S Shape: Build to Rally
They are The Champions
Translation
149
2020
Bodyform “The Truth”
The W Shape: An Incredible Journey
Here is a True Story
Carat, Rubber Republic
260
2012
Bose “Dear Neighbor”
The J Shape: Enjoyable Misdirection
They are The Champions
Wunderman Thompson
85
2020
Cadillac "The Penalty of Leadership”
The W Shape: An Incredible Journey
Go with Us Next Time
Theodore MacManus
422
1915
Cadillac “The Tribute to Initiative”
The W Shape: An Incredible Journey
Go with Us Next Time
Theodore MacManus
658
1915
Cadillac “Two Weeks in August”
The Z Shape: Interchangable Examples
What We Believe
Rogue
158
2014
Carhartt “Hey Rookie”
The S Shape: Build to Rally
They are The Champions
Carhartt
116
2019
Chivas Regal “Father’s Day”
The E Shape: Repetitive Device
Here is a True Story
AMV
287
1980
Chrysler “Born of Fire”
The Z Shape: Interchangable Examples
Go with Us Next Time
Wieden+Kennedy
166
2011
Chrysler “It’s Halftime in America”
The S Shape: Build to Rally
Go with Us Next Time
Wieden+Kennedy
246
2012
Clark Street Bridge “Looking Back”
The J Shape: Enjoyable Misdirection
What We Believe
FCB
266
2016
Co-op “Owned By You, Right By You”
The Z Shape: Interchangable Examples
Go with Us Next Time
VCCP
90
2024
Coca-Cola "For Everyone”
The E Shape: Repetitive Device
What We Believe
McCann
229
2006
Conservation International "Humanifesto”
The S Shape: Build to Rally
There is a Solution
TBWA
237
2013
Conservation International “Mother Nature”
The Z Shape: Interchangable Examples
There is a Solution
TBWA
141
2013
CoorDown “Assume That I Can”
The U Shape: Half down Half Up
There is a Solution
SMALL
196
2024
CoorDown “Not Special Needs”
The Z Shape: Interchangable Examples
There is a Solution
Publicis
95
2017
DDB “Do This or Die”
The S Shape: Build to Rally
Go with Us Next Time
DDB
301
1960
DDB "Let’s Tell the Truth”
The S Shape: Build to Rally
Go with Us Next Time
DDB
421
1971
Delta "Runways”
The S Shape: Build to Rally
What We Believe
Weiden + Kennedy
54
1971
Diesel "Be Stupid”
The Z Shape: Interchangable Examples
What We Believe
ANOMALY
191
2010
Discovery Channel “The World is Just Awesome”
Musicals
Go with Us Next Time
72andSunny
137
2009
Dodge “How to Change Cars Forever”
The E Shape: Repetitive Device
Go with Us Next Time
Wieden+Kennedy
244
2013
Dodge “Man Bag”
The Z Shape: Interchangable Examples
Go with Us Next Time
Wieden+Kennedy
66
2010
Dodge “Man’s Last Stand”
The E Shape: Repetitive Device
Find Your Magic
Wieden+Kennedy
163
2010
Dodge “Save the Planet”
The U Shape: Half down Half Up
There is a Solution
GSD&M
61
Dodge “Wisdom”
The U Shape: Half down Half Up
Find Your Magic
Wieden+Kennedy
97
2015
Dollar Shave Club "Our Blades are F***ing Great”
The S Shape: Build to Rally
Go with Us Next Time
Dollar Shave Club
158
2012
Donate Life America “The World’s Biggest Asshole”
The W Shape: An Incredible Journey
There is a Solution
The Martin Agency
307
2016
Dove “Twenty Fascinating Facts”
The E Shape: Repetitive Device
Go with Us Next Time
Ogilvy
883
2002
Epuron “Mr. W”
The J Shape: Enjoyable Misdirection
Here is a True Story
Nordpol Hamburg
104
2007
Facebook “Black Makes a Way”
The E Shape: Repetitive Device
Find Your Magic
Facebook
211
2021
Facebook “Is a Great Movie on Your Mind?”
The Z Shape: Interchangable Examples
What We Believe
Facebook
131
2016
Facebook “Sport”
The Z Shape: Interchangable Examples
What We Believe
Facebook
160
2015
Facebook “The Best Part of Facebook Isn’t on Facebook”
The Z Shape: Interchangable Examples
What We Believe
Facebook
69
2018
Fischli & Weiss “How to Work Better”
The E Shape: Repetitive Device
What We Believe
Fischli & Weiss
46
1991
Ford “F-150 Way of Life”
The U Shape: Half down Half Up
Go with Us Next Time
GTB
201
2009
Gatorade “The Secret to Victory”
The E Shape: Repetitive Device
Find Your Magic
TBWA
74
2017
GE “Childlike Imagination”
The E Shape: Repetitive Device
They are The Champions
BBDO
58
2014
Girl Effect "The Clock is Ticking”
The U Shape: Half down Half Up
There is a Solution
Wieden+Kennedy
210
2010
Girl Effect “The Girl Declaration”
The U Shape: Half down Half Up
Find Your Magic
Wieden+Kennedy
182
2013
Girl Scouts of the USA “Manifesto”
The J Shape: Enjoyable Misdirection
This is what we do differently
Find Your Magic
Collins
141
2024
Google “The Most Searched”
The E Shape: Repetitive Device
They are The Champions
Google
117
2020
Guinness “Surfer”
The J Shape: Enjoyable Misdirection
Go with Us Next Time
AMV BBDO
63
1999
Harley-Davidson “Breathe”
The J Shape: Enjoyable Misdirection
What We Believe
Droga5
81
2020
Harley-Davidson “Live by it”
The E Shape: Repetitive Device
What We Believe
Carmichael Lynch
236
2007
Hearts on Fire “Ignite Something”
The E Shape: Repetitive Device
Find Your Magic
TBWA
32
2015
Hennessy "The Man Who Couldn’t Slow Down”
Adapted
Here is a True Story
Droga5
120
2012
Honda “Grr”
Musicals
Go with Us Next Time
Wieden+Kennedy
102
2004
Honda “Impossible Dream”
Musicals
Here is a True Story
Wieden+Kennedy
102
2005
Ikea “Home Is a Different World”
The E Shape: Repetitive Device
What We Believe
TBWA
115
Ikea “Make Room for Life”
The E Shape: Repetitive Device
Find Your Magic
Mother
158
2018
Ikea “What if?”
The E Shape: Repetitive Device
What We Believe
Forsman & Bodenfors
306
2018
Jeep “Anti-Manifesto”
The J Shape: Enjoyable Misdirection
Find Your Magic
Arnold
36
2018
Johnnie Walker "The Man Who Walked Around the World”
The W Shape: An Incredible Journey
Here is a True Story
BBH
739
2010
Knix “Talk About Your Period”
The S Shape: Build to Rally
There is a Solution
Rethink
171
2024
Krispy Kreme "Donuts are Bad for You”
The J Shape: Enjoyable Misdirection
What We Believe
Sell! Sell!
299
2005
Levi’s “Go Forth: Laughing Heart”
Adapted
Find Your Magic
Wieden+Kennedy
98
2011
Levi’s “Go Forth: Pioneers!”
Adapted
They are The Champions
Wieden+Kennedy
108
2009
Lilly “A Medicine Company”
The U Shape: Half down Half Up
What We Believe
Wieden+Kennedy
109
2021
Lincoln “Our Manifesto”
The E Shape: Repetitive Device
Go with Us Next Time
Hudson Rouge
71
2015
M&S “Spend It Well”
The Z Shape: Interchangable Examples
Find Your Magic
Grey
108
2017
Man Therapy “Shoot the Shit”
The S Shape: Build to Rally
There is a Solution
Cactus
91
2024
Mazda “Radically Human”
The S Shape: Build to Rally
What We Believe
WPP/Garage Team Mazda
127
2022
MedMen “The New Normal”
The W Shape: An Incredible Journey
Here is a True Story
Mekanism
176
2019
Mercedes-Benz “Be One of Many”
The S Shape: Build to Rally
There is a Solution
team x
84
2023
Met Life “My Dad’s Story”
The U Shape: Half down Half Up
Here is a True Story
Soho Square
89
2015
Metro “Dumb Ways to Die”
Musicals
There is a Solution
McCann
251
2012
Miller "This is the High Life”
The S Shape: Build to Rally
What We Believe
Wieden+Kennedy
480
2007
Mischief “Things We Believe to Be True”
The E Shape: Repetitive Device
What We Believe
Mischief
133
2025
Monster.com “When I Grow Up”
The J Shape: Enjoyable Misdirection
There is a Solution
Mullen
91
1999
Montblanc “What Moves You, Makes You”
The W Shape: An Incredible Journey
Here is a True Story
Wieden+Kennedy
130
2020
Montefiore Health System “Spot it Early”
The W Shape: An Incredible Journey
Here is a True Story
Mirimar
172
2024
My Black is Beautiful "Unbecoming”
The U Shape: Half down Half Up
Find Your Magic
Cartwright
91
2023
NASA “Foundations of Flight Operations”
The E Shape: Repetitive Device
What We Believe
NASA
216
1960
Nescafé “Good Morning”
The E Shape: Repetitive Device
They are The Champions
Publicis
72
Newcastle Brown Ale ”If We Made it”
The W Shape: An Incredible Journey
Here is a True Story
Droga5
320
2014
NFL Playoffs “Joe”
The U Shape: Half down Half Up
Here is a True Story
NFL
69
2002
Nike “A Message from Nike Running”
The E Shape: Repetitive Device
What We Believe
Wieden+Kennedy
377
2011
Nike “Dennis Rodman, American Hero.”
Here is a True Story
Wieden+Kennedy
497
1996
1
Nike “Do You Wish You Were A Boy?”
The W Shape: An Incredible Journey
Here is a True Story
Wieden+Kennedy
365
1992
Nike "Dream Crazier”
The U Shape: Half down Half Up
They are The Champions
Wieden+Kennedy
123
2018
Nike “Dream Crazy”
The Z Shape: Interchangable Examples
Find Your Magic
Wieden+Kennedy
222
2018
Nike “Dreams don’t happen overnight”
The Z Shape: Interchangable Examples
Find Your Magic
Wieden+Kennedy
194
2023
Nike “Failure”
The J Shape: Enjoyable Misdirection
Here is a True Story
Wieden+Kennedy
43
2006
Nike “Falling in Love in Six Acts”
The W Shape: An Incredible Journey
Find Your Magic
Wieden+Kennedy
940
1993
Nike "Find Your Greatness”
The U Shape: Half down Half Up
What We Believe
Wieden+Kennedy
73
2012
Nike “If You Let Me Play”
The Z Shape: Interchangable Examples
There is a Solution
Wieden+Kennedy
69
1995
Nike “Just Be Better”
The E Shape: Repetitive Device
Find Your Magic
Wieden+Kennedy
115
2020
Nike “Maybe It’s My Fault”
The E Shape: Repetitive Device
Find Your Magic
Weiden+Kennedy
110
2008
Nike “One Day We Won’t Need This Day”
The Z Shape: Interchangable Examples
There is a Solution
Weiden+Kennedy
83
2020
Nike “Principles”
The E Shape: Repetitive Device
What We Believe
Nike
108
1970
Nike “So Win”
The E Shape: Repetitive Device
Find Your Magic
Weiden+Kennedy
101
2025
Nike “What Girls are Made Of”
Musicals
They are The Champions
Weiden+Kennedy
137
2017
Nike “Winning Isn’t For Everyone”
The J Shape: Enjoyable Misdirection
They are The Champions
Wieden+Kennedy
127
2024
3
Nike "You were Born a Daughter”
The J Shape: Enjoyable Misdirection
Here is a True Story
Wieden+Kennedy
257
1991
Nissan “Zero”
The S Shape: Build to Rally
Go with Us Next Time
TBWA
65
2011
Nivea Men "Reach Out”
The J Shape: Enjoyable Misdirection
Find Your Magic
Cheil
112
2020
Nordstrom “For Everything New York”
Adapted
Here is a True Story
Mojo Supermarket
67
2024
Oatly “Here’s What We Believe”
The Z Shape: Interchangable Examples
What We Believe
Oatly
150
2016
OK Soda “The ‘OK’ Manifesto”
The E Shape: Repetitive Device
What We Believe
Wieden+Kennedy
145
1993
Old Spice “Painted Experience”
The J Shape: Enjoyable Misdirection
Find Your Magic
Wieden+Kennedy
134
2007
Old Spice "The Man Your Man Could Smell Like”
The W Shape: An Incredible Journey
Go with Us Next Time
Wieden+Kennedy
115
2010
Olivetti “Lettera 36”
The E Shape: Repetitive Device
Go with Us Next Time
Trahey/Wolf
104
1971
Papercut “This is Not Your Life”
The J Shape: Enjoyable Misdirection
Here is a True Story
DDB
435
1
Pedigree "Dogs Rule”
The Z Shape: Interchangable Examples
What We Believe
TBWA
110
2009
Pfizer “Get Old Manifesto”
The Z Shape: Interchangable Examples
Find Your Magic
SS+K
148
2016
PlayStation “Double Life”
The Z Shape: Interchangable Examples
They are The Champions
TBWA
138
1999
Powerade “The Dance”
The S Shape: Build to Rally
Find Your Magic
Wieden+Kennedy
121
2012
Puma “After Hours Athlete”
The J Shape: Enjoyable Misdirection
They are The Champions
Droga5
95
2010
Puma “Live Life, Don’t Watch It”
The Z Shape: Interchangable Examples
They are The Champions
Droga5
109
2012
Ragu “Long Day of Childhood”
Musicals
They are The Champions
BFG 9000
42
2012
Rain Forest Alliance “Follow the Frog"
The J Shape: Enjoyable Misdirection
There is a Solution
Max Joseph
428
2012
Ram “So God Made a Farmer”
The J Shape: Enjoyable Misdirection
They are The Champions
Richards Group
420
2016
RED “The (RED) Manifesto”
The S Shape: Build to Rally
There is a Solution
Modernista!
256
2006
Reebok “Answer V”
Musicals
Reebok
212
2001
Reebok “Be More Human”
The W Shape: An Incredible Journey
Here is a True Story
Venables Bell + Partners
51
2017
REI “#OptOutside”
The Z Shape: Interchangable Examples
What We Believe
Venables Bell + Partners
57
2015
Royal Bank of Canada "That Little Voice”
The U Shape: Half down Half Up
There is a Solution
Royal Bank of Canada
169
2019
Saatchi & Saatchi “How to Survive as a Saatchi & Saatchi Suit”
The E Shape: Repetitive Device
Find Your Magic
Saatchi & Saatchi
2372
Schlitz “The Owners Protect It”
The Z Shape: Interchangable Examples
Go with Us Next Time
Claude Hopkins
177
1902
Seattle Mariners “Thanks for Everything, Junior”
The E Shape: Repetitive Device
Here is a True Story
COPACINO FUJIKADO
124
2016
Seed “Imprefect Manifesto”
The E Shape: Repetitive Device
Go with Us Next Time
Seed
117
2024
Slotmusic “Manifesto”
The E Shape: Repetitive Device
What We Believe
Riney
106
2008
Special K “Defined by a Number”
The S Shape: Build to Rally
What We Believe
Leo Burnett
48
2013
Sprint “Speed is Beautiful”
The W Shape: An Incredible Journey
Here is a True Story
Goodby Silverstein & Partners
144
2007
Stand Up 2 Cancer “Manifesto”
The U Shape: Half down Half Up
There is a Solution
Stand Up 2 Cancer
119
2008
Tampax “Cathy”
The W Shape: An Incredible Journey
Go with Us Next Time
Tampax
271
1981
TBWA\Chiat\Day “Do the Brave Thing”
The U Shape: Half down Half Up
What We Believe
TBWA
164
2018
TD Ameritrade “Manifesto”
The Z Shape: Interchangable Examples
What We Believe
gyro
167
2013
Thai Life Insurance “Unsung Hero”
The U Shape: Half down Half Up
Here is a True Story
Ogilvy
74
2014
The Big Issue “Cold”
The U Shape: Half down Half Up
There is a Solution
TBWA
315
2001
The City of Perth “Thursday Manifesto”
The S Shape: Build to Rally
What We Believe
The Brand Agency
235
2017
The Independent “Litany”
The E Shape: Repetitive Device
What We Believe
MullenLowe
128
1998
The New York Times “The Truth Is”
The E Shape: Repetitive Device
What We Believe
Droga5
99
2017
The New York Times “Truth Kids”
The E Shape: Repetitive Device
They are The Champions
Droga5
171
2024
The North Face “It’s More Than a Jacket”
The E Shape: Repetitive Device
Go with Us Next Time
Blazing Paradigm
39
2021
The North Face “Never Stop Exploring”
The S Shape: Build to Rally
What We Believe
Blazing Paradigm
101
The North Face “We Play Different”
The S Shape: Build to Rally
What We Believe
The North Face
202
2024
Thomson Reuters “The Answer Company” J
The S Shape: Build to Rally
What We Believe
TBWA
161
2015
Tony's Chocolonely “Manifesto”
The E Shape: Repetitive Device
There is a Solution
Tony’s Chocolonely
89
2020
Toyota “Start Your Impossible”
The E Shape: Repetitive Device
They are The Champions
Saatchi & Saatchi
92
2024
Travelers “Brand Manifesto”
The U Shape: Half down Half Up
They are The Champions
TBWA
95
2023
Turbotax “All People Are Tax People”
The U Shape: Half down Half Up
What We Believe
Wieden+Kennedy
80
2020
UN Women “When Will She Be Right?”
The E Shape: Repetitive Device
Go with Us Next Time
The Monkeys
163
2012
Under Armour “I Will What I Want”
The J Shape: Enjoyable Misdirection
Find Your Magic
Droga5
42
2016
Under Armour “The Only Way is Through”
The S Shape: Build to Rally
Find Your Magic
Under Armour
53
2020
Under Armour "Yusra Mardini”
The W Shape: An Incredible Journey
Here is a True Story
Nordpol Hamburg
142
2017
Visit Oslo “Is It Even a City?”
The Z Shape: Interchangable Examples
Go with Us Next Time
NewsLab AS
172
2024
Visit Sweden “Sweden (not Switzerland)”
The Z Shape: Interchangable Examples
Go with Us Next Time
Forsman & Bodenfors
207
2023
3
Volkswagen “Lemon”
The W Shape: An Incredible Journey
Go with Us Next Time
DDB
988
1960
Volkswagen “Think Small”
The Z Shape: Interchangable Examples
Go with Us Next Time
DDB
142
1959
Walter Gropius “Manifesto of the Staatliches Bauhaus”
The S Shape: Build to Rally
What We Believe
Walter Gropius
339
1919
Water Is Life “First World Problems”
The E Shape: Repetitive Device
There is a Solution
DDB
137
2012
OG
Client, "Spot Name"
logo
Agency
Structure
Genre
logo
Original
logo
Year (Maybe)
Featured This Week
logo
Words
Most Popular
1
Adidas “Impossible is Nothing”
Cartwright
The E Shape: Repetitive Device
Find Your Magic
2004
55
2
1
Adidas “Trae Young”
Cartwright
The J Shape: Enjoyable Misdirection
Here is a True Story
2021
143
Air Asia “Flying First Class”
Ogilvy
The J Shape: Enjoyable Misdirection
Find Your Magic
2015
327
Air Company “Extinction Ends Here”
Mythology
The W Shape: An Incredible Journey
There is a Solution
2023
131
1
Airbnb “Live There”
TBWA
The S Shape: Build to Rally
What We Believe
2016
108
Airbnb ”Welcome to Airbnb”
TBWA
The W Shape: An Incredible Journey
Go with Us Next Time
2014
120
1
Apple “Intention”
TBWA
The W Shape: An Incredible Journey
What We Believe
2013
89
1
Apple “Pencil”
Apple
The Z Shape: Interchangable Examples
Go with Us Next Time
2013
80
1
Apple “Think Different”
TBWA
The S Shape: Build to Rally
They are The Champions
1997
168
1
Apple “We Believe”
TBWA
The S Shape: Build to Rally
What We Believe
2011
47
1
Apple “Welcome, IBM. Seriously.”
Chiat/Day
The S Shape: Build to Rally
What We Believe
1981
163
1
Apple “What is iPad?”
TBWA
The Z Shape: Interchangable Examples
Go with Us Next Time
2010
68
1
Apple “Your Verse”
Apple
Adapted
Find Your Magic
2014
130
1
Ariel “#ShareTheLoad”
Mediacom, BBDO
The U Shape: Half down Half Up
There is a Solution
2016
193
Atoms “They’re Not Cheap”
Atoms
The W Shape: An Incredible Journey
Go with Us Next Time
1
88
1
Audi “Ahab”
Venables Bell & Partners
The J Shape: Enjoyable Misdirection
Go with Us Next Time
2012
89
1
Aviation Gin “The Process”
Maximum Effort
The W Shape: An Incredible Journey
Go with Us Next Time
2018
193
1
Avis “No. 2ism. The Avis Manifesto”
DDB
The S Shape: Build to Rally
What We Believe
1962
136
1
Avis “We Try Harder”
DDB
The Z Shape: Interchangable Examples
Go with Us Next Time
1962
121
1
Axe “Find Your Magic”
72andSunny
The J Shape: Enjoyable Misdirection
Find Your Magic
2016
111
Axe “Monday”
BBH
The Z Shape: Interchangable Examples
Find Your Magic
2014
99
1
BBH “The Power of Difference”
BBH
The J Shape: Enjoyable Misdirection
Go with Us Next Time
2016
420
1
Beats by Dre “You Love Me”
Translation
The S Shape: Build to Rally
They are The Champions
2020
149
1
Bodyform “The Truth”
Carat, Rubber Republic
The W Shape: An Incredible Journey
Here is a True Story
2012
260
Bose “Dear Neighbor”
Wunderman Thompson
The J Shape: Enjoyable Misdirection
They are The Champions
2020
85
1
Cadillac "The Penalty of Leadership”
Theodore MacManus
The W Shape: An Incredible Journey
Go with Us Next Time
1915
422
1
Cadillac “The Tribute to Initiative”
Theodore MacManus
The W Shape: An Incredible Journey
Go with Us Next Time
1915
658
1
Cadillac “Two Weeks in August”
Rogue
The Z Shape: Interchangable Examples
What We Believe
2014
158
1
Carhartt “Hey Rookie”
Carhartt
The S Shape: Build to Rally
They are The Champions
2019
116
1
Chivas Regal “Father’s Day”
AMV
The E Shape: Repetitive Device
Here is a True Story
1980
287
1
Chrysler “Born of Fire”
Wieden+Kennedy
The Z Shape: Interchangable Examples
Go with Us Next Time
2011
166
1
Chrysler “It’s Halftime in America”
Wieden+Kennedy
The S Shape: Build to Rally
Go with Us Next Time
2012
246
1
Clark Street Bridge “Looking Back”
FCB
The J Shape: Enjoyable Misdirection
What We Believe
2016
266
1
Co-op “Owned By You, Right By You”
VCCP
The Z Shape: Interchangable Examples
Go with Us Next Time
2024
90
1
Coca-Cola "For Everyone”
McCann
The E Shape: Repetitive Device
What We Believe
2006
229
1
Conservation International "Humanifesto”
TBWA
The S Shape: Build to Rally
There is a Solution
2013
237
Conservation International “Mother Nature”
TBWA
The Z Shape: Interchangable Examples
There is a Solution
2013
141
1
CoorDown “Assume That I Can”
SMALL
The U Shape: Half down Half Up
There is a Solution
2024
196
1
CoorDown “Not Special Needs”
Publicis
The Z Shape: Interchangable Examples
There is a Solution
2017
95
1
DDB “Do This or Die”
DDB
The S Shape: Build to Rally
Go with Us Next Time
1960
301
1
DDB "Let’s Tell the Truth”
DDB
The S Shape: Build to Rally
Go with Us Next Time
1971
421
1
Delta "Runways”
Weiden + Kennedy
The S Shape: Build to Rally
What We Believe
1971
54
1
Diesel "Be Stupid”
ANOMALY
The Z Shape: Interchangable Examples
What We Believe
2010
191
1
Discovery Channel “The World is Just Awesome”
72andSunny
Musicals
Go with Us Next Time
2009
137
Dodge “How to Change Cars Forever”
Wieden+Kennedy
The E Shape: Repetitive Device
Go with Us Next Time
2013
244
Dodge “Man Bag”
Wieden+Kennedy
The Z Shape: Interchangable Examples
Go with Us Next Time
2010
66
Dodge “Man’s Last Stand”
Wieden+Kennedy
The E Shape: Repetitive Device
Find Your Magic
2010
163
Dodge “Save the Planet”
GSD&M
The U Shape: Half down Half Up
There is a Solution
61
1
Dodge “Wisdom”
Wieden+Kennedy
The U Shape: Half down Half Up
Find Your Magic
2015
97
1
Dollar Shave Club "Our Blades are F***ing Great”
Dollar Shave Club
The S Shape: Build to Rally
Go with Us Next Time
2012
158
1
Donate Life America “The World’s Biggest Asshole”
The Martin Agency
The W Shape: An Incredible Journey
There is a Solution
2016
307
Dove “Twenty Fascinating Facts”
Ogilvy
The E Shape: Repetitive Device
Go with Us Next Time
2002
883
1
Epuron “Mr. W”
Nordpol Hamburg
The J Shape: Enjoyable Misdirection
Here is a True Story
2007
104
Facebook “Black Makes a Way”
Facebook
The E Shape: Repetitive Device
Find Your Magic
2021
211
Facebook “Is a Great Movie on Your Mind?”
Facebook
The Z Shape: Interchangable Examples
What We Believe
2016
131
1
Facebook “Sport”
Facebook
The Z Shape: Interchangable Examples
What We Believe
2015
160
Facebook “The Best Part of Facebook Isn’t on Facebook”
Facebook
The Z Shape: Interchangable Examples
What We Believe
2018
69
1
Fischli & Weiss “How to Work Better”
Fischli & Weiss
The E Shape: Repetitive Device
What We Believe
1991
46
Ford “F-150 Way of Life”
GTB
The U Shape: Half down Half Up
Go with Us Next Time
2009
201
Gatorade “The Secret to Victory”
TBWA
The E Shape: Repetitive Device
Find Your Magic
2017
74
GE “Childlike Imagination”
BBDO
The E Shape: Repetitive Device
They are The Champions
2014
58
1
Girl Effect "The Clock is Ticking”
Wieden+Kennedy
The U Shape: Half down Half Up
There is a Solution
2010
210
1
Girl Effect “The Girl Declaration”
Wieden+Kennedy
The U Shape: Half down Half Up
Find Your Magic
2013
182
1
Girl Scouts of the USA “Manifesto”
Collins
The J Shape: Enjoyable Misdirection
This is what we do differently
Find Your Magic
2024
141
Google “The Most Searched”
Google
The E Shape: Repetitive Device
They are The Champions
2020
117
1
Guinness “Surfer”
AMV BBDO
The J Shape: Enjoyable Misdirection
Go with Us Next Time
1999
63
Harley-Davidson “Breathe”
Droga5
The J Shape: Enjoyable Misdirection
What We Believe
2020
81
Harley-Davidson “Live by it”
Carmichael Lynch
The E Shape: Repetitive Device
What We Believe
2007
236
1
Hearts on Fire “Ignite Something”
TBWA
The E Shape: Repetitive Device
Find Your Magic
2015
32
1
Hennessy "The Man Who Couldn’t Slow Down”
Droga5
Adapted
Here is a True Story
2012
120
1
Honda “Grr”
Wieden+Kennedy
Musicals
Go with Us Next Time
2004
102
1
Honda “Impossible Dream”
Wieden+Kennedy
Musicals
Here is a True Story
2005
102
Ikea “Home Is a Different World”
TBWA
The E Shape: Repetitive Device
What We Believe
115
Ikea “Make Room for Life”
Mother
The E Shape: Repetitive Device
Find Your Magic
2018
158
Ikea “What if?”
Forsman & Bodenfors
The E Shape: Repetitive Device
What We Believe
2018
306
1
Jeep “Anti-Manifesto”
Arnold
The J Shape: Enjoyable Misdirection
Find Your Magic
2018
36
1
Johnnie Walker "The Man Who Walked Around the World”
BBH
The W Shape: An Incredible Journey
Here is a True Story
2010
739
1
Knix “Talk About Your Period”
Rethink
The S Shape: Build to Rally
There is a Solution
2024
171
1
Krispy Kreme "Donuts are Bad for You”
Sell! Sell!
The J Shape: Enjoyable Misdirection
What We Believe
2005
299
1
Levi’s “Go Forth: Laughing Heart”
Wieden+Kennedy
Adapted
Find Your Magic
2011
98
1
Levi’s “Go Forth: Pioneers!”
Wieden+Kennedy
Adapted
They are The Champions
2009
108
Lilly “A Medicine Company”
Wieden+Kennedy
The U Shape: Half down Half Up
What We Believe
2021
109
Lincoln “Our Manifesto”
Hudson Rouge
The E Shape: Repetitive Device
Go with Us Next Time
2015
71
M&S “Spend It Well”
Grey
The Z Shape: Interchangable Examples
Find Your Magic
2017
108
1
Man Therapy “Shoot the Shit”
Cactus
The S Shape: Build to Rally
There is a Solution
2024
91
1
Mazda “Radically Human”
WPP/Garage Team Mazda
The S Shape: Build to Rally
What We Believe
2022
127
MedMen “The New Normal”
Mekanism
The W Shape: An Incredible Journey
Here is a True Story
2019
176
1
Mercedes-Benz “Be One of Many”
team x
The S Shape: Build to Rally
There is a Solution
2023
84
1
Met Life “My Dad’s Story”
Soho Square
The U Shape: Half down Half Up
Here is a True Story
2015
89
1
Metro “Dumb Ways to Die”
McCann
Musicals
There is a Solution
2012
251
1
Miller "This is the High Life”
Wieden+Kennedy
The S Shape: Build to Rally
What We Believe
2007
480
Mischief “Things We Believe to Be True”
Mischief
The E Shape: Repetitive Device
What We Believe
2025
133
1
Monster.com “When I Grow Up”
Mullen
The J Shape: Enjoyable Misdirection
There is a Solution
1999
91
Montblanc “What Moves You, Makes You”
Wieden+Kennedy
The W Shape: An Incredible Journey
Here is a True Story
2020
130
1
Montefiore Health System “Spot it Early”
Mirimar
The W Shape: An Incredible Journey
Here is a True Story
2024
172
1
My Black is Beautiful "Unbecoming”
Cartwright
The U Shape: Half down Half Up
Find Your Magic
2023
91
1
NASA “Foundations of Flight Operations”
NASA
The E Shape: Repetitive Device
What We Believe
1960
216
Nescafé “Good Morning”
Publicis
The E Shape: Repetitive Device
They are The Champions
72
Newcastle Brown Ale ”If We Made it”
Droga5
The W Shape: An Incredible Journey
Here is a True Story
2014
320
NFL Playoffs “Joe”
NFL
The U Shape: Half down Half Up
Here is a True Story
2002
69
1
Nike “A Message from Nike Running”
Wieden+Kennedy
The E Shape: Repetitive Device
What We Believe
2011
377
Nike “Dennis Rodman, American Hero.”
Wieden+Kennedy
Here is a True Story
1996
497
1
1
Nike “Do You Wish You Were A Boy?”
Wieden+Kennedy
The W Shape: An Incredible Journey
Here is a True Story
1992
365
1
Nike "Dream Crazier”
Wieden+Kennedy
The U Shape: Half down Half Up
They are The Champions
2018
123
1
Nike “Dream Crazy”
Wieden+Kennedy
The Z Shape: Interchangable Examples
Find Your Magic
2018
222
Nike “Dreams don’t happen overnight”
Wieden+Kennedy
The Z Shape: Interchangable Examples
Find Your Magic
2023
194
1
Nike “Failure”
Wieden+Kennedy
The J Shape: Enjoyable Misdirection
Here is a True Story
2006
43
1
Nike “Falling in Love in Six Acts”
Wieden+Kennedy
The W Shape: An Incredible Journey
Find Your Magic
1993
940
1
Nike "Find Your Greatness”
Wieden+Kennedy
The U Shape: Half down Half Up
What We Believe
2012
73
1
Nike “If You Let Me Play”
Wieden+Kennedy
The Z Shape: Interchangable Examples
There is a Solution
1995
69
1
Nike “Just Be Better”
Wieden+Kennedy
The E Shape: Repetitive Device
Find Your Magic
2020
115
1
Nike “Maybe It’s My Fault”
Weiden+Kennedy
The E Shape: Repetitive Device
Find Your Magic
2008
110
1
Nike “One Day We Won’t Need This Day”
Weiden+Kennedy
The Z Shape: Interchangable Examples
There is a Solution
2020
83
1
Nike “Principles”
Nike
The E Shape: Repetitive Device
What We Believe
1970
108
1
Nike “So Win”
Weiden+Kennedy
The E Shape: Repetitive Device
Find Your Magic
2025
101
1
Nike “What Girls are Made Of”
Weiden+Kennedy
Musicals
They are The Champions
2017
137
1
Nike “Winning Isn’t For Everyone”
Wieden+Kennedy
The J Shape: Enjoyable Misdirection
They are The Champions
2024
127
3
1
Nike "You were Born a Daughter”
Wieden+Kennedy
The J Shape: Enjoyable Misdirection
Here is a True Story
1991
257
1
Nissan “Zero”
TBWA
The S Shape: Build to Rally
Go with Us Next Time
2011
65
1
Nivea Men "Reach Out”
Cheil
The J Shape: Enjoyable Misdirection
Find Your Magic
2020
112
1
Nordstrom “For Everything New York”
Mojo Supermarket
Adapted
Here is a True Story
2024
67
Oatly “Here’s What We Believe”
Oatly
The Z Shape: Interchangable Examples
What We Believe
2016
150
1
OK Soda “The ‘OK’ Manifesto”
Wieden+Kennedy
The E Shape: Repetitive Device
What We Believe
1993
145
Old Spice “Painted Experience”
Wieden+Kennedy
The J Shape: Enjoyable Misdirection
Find Your Magic
2007
134
1
Old Spice "The Man Your Man Could Smell Like”
Wieden+Kennedy
The W Shape: An Incredible Journey
Go with Us Next Time
2010
115
1
Olivetti “Lettera 36”
Trahey/Wolf
The E Shape: Repetitive Device
Go with Us Next Time
1971
104
Papercut “This is Not Your Life”
DDB
The J Shape: Enjoyable Misdirection
Here is a True Story
1
435
1
Pedigree "Dogs Rule”
TBWA
The Z Shape: Interchangable Examples
What We Believe
2009
110
Pfizer “Get Old Manifesto”
SS+K
The Z Shape: Interchangable Examples
Find Your Magic
2016
148
1
PlayStation “Double Life”
TBWA
The Z Shape: Interchangable Examples
They are The Champions
1999
138
1
Powerade “The Dance”
Wieden+Kennedy
The S Shape: Build to Rally
Find Your Magic
2012
121
1
Puma “After Hours Athlete”
Droga5
The J Shape: Enjoyable Misdirection
They are The Champions
2010
95
Puma “Live Life, Don’t Watch It”
Droga5
The Z Shape: Interchangable Examples
They are The Champions
2012
109
1
Ragu “Long Day of Childhood”
BFG 9000
Musicals
They are The Champions
2012
42
1
Rain Forest Alliance “Follow the Frog"
Max Joseph
The J Shape: Enjoyable Misdirection
There is a Solution
2012
428
1
Ram “So God Made a Farmer”
Richards Group
The J Shape: Enjoyable Misdirection
They are The Champions
2016
420
1
RED “The (RED) Manifesto”
Modernista!
The S Shape: Build to Rally
There is a Solution
2006
256
Reebok “Answer V”
Reebok
Musicals
2001
212
1
Reebok “Be More Human”
Venables Bell + Partners
The W Shape: An Incredible Journey
Here is a True Story
2017
51
1
REI “#OptOutside”
Venables Bell + Partners
The Z Shape: Interchangable Examples
What We Believe
2015
57
Royal Bank of Canada "That Little Voice”
Royal Bank of Canada
The U Shape: Half down Half Up
There is a Solution
2019
169
Saatchi & Saatchi “How to Survive as a Saatchi & Saatchi Suit”
Saatchi & Saatchi
The E Shape: Repetitive Device
Find Your Magic
2372
Schlitz “The Owners Protect It”
Claude Hopkins
The Z Shape: Interchangable Examples
Go with Us Next Time
1902
177
1
Seattle Mariners “Thanks for Everything, Junior”
COPACINO FUJIKADO
The E Shape: Repetitive Device
Here is a True Story
2016
124
Seed “Imprefect Manifesto”
Seed
The E Shape: Repetitive Device
Go with Us Next Time
2024
117
Slotmusic “Manifesto”
Riney
The E Shape: Repetitive Device
What We Believe
2008
106
1
Special K “Defined by a Number”
Leo Burnett
The S Shape: Build to Rally
What We Believe
2013
48
Sprint “Speed is Beautiful”
Goodby Silverstein & Partners
The W Shape: An Incredible Journey
Here is a True Story
2007
144
Stand Up 2 Cancer “Manifesto”
Stand Up 2 Cancer
The U Shape: Half down Half Up
There is a Solution
2008
119
Tampax “Cathy”
Tampax
The W Shape: An Incredible Journey
Go with Us Next Time
1981
271
1
TBWA\Chiat\Day “Do the Brave Thing”
TBWA
The U Shape: Half down Half Up
What We Believe
2018
164
TD Ameritrade “Manifesto”
gyro
The Z Shape: Interchangable Examples
What We Believe
2013
167
1
Thai Life Insurance “Unsung Hero”
Ogilvy
The U Shape: Half down Half Up
Here is a True Story
2014
74
The Big Issue “Cold”
TBWA
The U Shape: Half down Half Up
There is a Solution
2001
315
The City of Perth “Thursday Manifesto”
The Brand Agency
The S Shape: Build to Rally
What We Believe
2017
235
The Independent “Litany”
MullenLowe
The E Shape: Repetitive Device
What We Believe
1998
128
1
The New York Times “The Truth Is”
Droga5
The E Shape: Repetitive Device
What We Believe
2017
99
1
The New York Times “Truth Kids”
Droga5
The E Shape: Repetitive Device
They are The Champions
2024
171
1
The North Face “It’s More Than a Jacket”
Blazing Paradigm
The E Shape: Repetitive Device
Go with Us Next Time
2021
39
1
The North Face “Never Stop Exploring”
Blazing Paradigm
The S Shape: Build to Rally
What We Believe
101
1
The North Face “We Play Different”
The North Face
The S Shape: Build to Rally
What We Believe
2024
202
1
Thomson Reuters “The Answer Company” J
TBWA
The S Shape: Build to Rally
What We Believe
2015
161
1
Tony's Chocolonely “Manifesto”
Tony’s Chocolonely
The E Shape: Repetitive Device
There is a Solution
2020
89
1
Toyota “Start Your Impossible”
Saatchi & Saatchi
The E Shape: Repetitive Device
They are The Champions
2024
92
Travelers “Brand Manifesto”
TBWA
The U Shape: Half down Half Up
They are The Champions
2023
95
Turbotax “All People Are Tax People”
Wieden+Kennedy
The U Shape: Half down Half Up
What We Believe
2020
80
UN Women “When Will She Be Right?”
The Monkeys
The E Shape: Repetitive Device
Go with Us Next Time
2012
163
1
Under Armour “I Will What I Want”
Droga5
The J Shape: Enjoyable Misdirection
Find Your Magic
2016
42
Under Armour “The Only Way is Through”
Under Armour
The S Shape: Build to Rally
Find Your Magic
2020
53
1
Under Armour "Yusra Mardini”
Nordpol Hamburg
The W Shape: An Incredible Journey
Here is a True Story
2017
142
1
Visit Oslo “Is It Even a City?”
NewsLab AS
The Z Shape: Interchangable Examples
Go with Us Next Time
2024
172
Visit Sweden “Sweden (not Switzerland)”
Forsman & Bodenfors
The Z Shape: Interchangable Examples
Go with Us Next Time
2023
3
207
1
Volkswagen “Lemon”
DDB
The W Shape: An Incredible Journey
Go with Us Next Time
1960
988
1
Volkswagen “Think Small”
DDB
The Z Shape: Interchangable Examples
Go with Us Next Time
1959
142
Walter Gropius “Manifesto of the Staatliches Bauhaus”
Walter Gropius
The S Shape: Build to Rally
What We Believe
1919
339
Water Is Life “First World Problems”
DDB
The E Shape: Repetitive Device
There is a Solution
2012
137