Database
Full Details (1)Function
Purpose
Client, "Spot Name"
Structure
Genre
Agency
Words
Year (Maybe)
Original
New This Week
Most Popular
The Z Shape: Interchangable Examples
Go With Us Next Time
TBWA\Media Arts Lab
68
2010
The U Shape: Half down Half Up
There is a Solution
Mediacom Mumbai, BBDO Mumbai
193
2016
The W Shape: Build Toward Conclusion
Go With Us Next Time
Maximum Effort
193
2018
The E Shape: Repetitive Device
This is What We Believe
Bertrand Russell
203
1951
The W Shape: Build Toward Conclusion
Here is a True Story
Carat, Rubber Republic
260
2012
The W Shape: Build Toward Conclusion
Go With Us Next Time
Theodore MacManus
422
1915
The W Shape: Build Toward Conclusion
Go With Us Next Time
Theodore MacManus
658
1915
The Z Shape: Interchangable Examples
This is What We Believe
Rogue
158
2014
The Z Shape: Interchangable Examples
Go With Us Next Time
Wieden+Kennedy
166
2011
The S Shape: Build to Rally
Go With Us Next Time
Wieden+Kennedy
246
2012
The W Shape: Build Toward Conclusion
This is What We Believe
FCB Chicago
266
2016
The Z Shape: Interchangable Examples
Go With Us Next Time
VCCP London
90
2024
The E Shape: Repetitive Device
This is What We Believe
McCann Erickson
229
2006
The S Shape: Build to Rally
There is a Solution
TBWA\Media Arts Lab
237
2013
The Z Shape: Interchangable Examples
There is a Solution
Publicis New York
95
2017
The E Shape: Repetitive Device
This is What We Believe
John Cage
229
1986
The E Shape: Repetitive Device
Here is a True Story
David Ogilvy
124
1979
The S Shape: Build to Rally
Go With Us Next Time
Dollar Shave Club
158
2012
The W Shape: Build Toward Conclusion
There is a Solution
The Martin Agency
307
2016
The E Shape: Repetitive Device
This is What We Believe
Fischli & Weiss
46
1991
The U Shape: Half down Half Up
There is a Solution
Wieden+Kennedy
210
2010
The U Shape: Half down Half Up
Find Your Magic
Wieden+Kennedy
182
2013
Load more
Adapted
6Musicals
7Visual
8The E Shape: Repetitive Device
21The J Shape: Enjoyable Misdirection
16The S Shape: Build to Rally
25The U Shape: Half down Half Up
11The Z Shape: Interchangable Examples
17The W Shape: Build Toward Conclusion
15 No Structure0
The A Shape: Telling a story
0The B Shape: Classic Argument
0The T Shape: Then This Happens
0The L Shape: At This Company
0The O Shape: The Factory Tour
0The 8 Shape
0Hennessy "The Man Who Couldn’t Slow Down”
Ram “So God Made a Farmer”
Levi’s “Go Forth: Laughing Heart”
Levi’s “Go Forth: Pioneers!”
Apple “Your Verse”
Nordstrom “For Everything New York”
Ragu “Long Day of Childhood”
Chipotle “Back to the Start”
Honda “Impossible Dream”
Honda “Grr”
Nike “What Girls are Made Of”
Metro “Dumb Ways to Die”
Discovery Channel “The World is Just Awesome”
P&G, "Thank You Moms”
Honda “Cog”
Sport England “This Girl Can”
Shiseido “High School Girl”
Southern Comfort “Whatever’s Comfortable”
Phillips “Carousel”
Levi’s “Odyssey”
Channel 4 “Meet The Superhumans”
The North Face “It’s More Than a Jacket”
Toyota “Start Your Impossible”
David Ogilvy “My Shortcomings”
Bertrand Russell “Ten Commandments”
Fischli & Weiss “How to Work Better”
Corita Kent “10 Rules for Students and Teachers”
Adidas “Impossible is Nothing”
Nike “Maybe It’s My Fault”
Martin Weigel “Good Fucking Planning”
Hearts on Fire “Ignite Something”
The New York Times “Truth Kids”
Coca-Cola "For Everyone”
Chivas Regal “Father’s Day”
Nike “A Message from Nike Running”
Nike “Principles”
Seattle Mariners “Thanks for Everything, Junior”
The New York Times “The Truth Is”
Tony's Chocolonely “Manifesto”
Olivetti “Lettera 36”
Nasa “Foundations of Flight Operations”
Nike “Just Be Better”
BBH “The Power of Difference”
Adidas “Trae Young”
Epuron “Mr. W”
Nivea Men "Reach Out”
Monster.com “When I Grow Up”
Guinness “Surfer”
Under Armour “I Will What I Want”
Audi “Ahab”
Nike "You were Born a Daughter”
Puma “After Hours Athlete”
Axe “Find Your Magic”
Rain Forest Alliance “Follow the Frog"
Krispy Kreme "Donuts are Bad for You”
Nike “Failure”
Nike “Winning Isn’t For Everyone”
Girl Scouts of the USA “Manifesto”
Special K “Defined by a Number”
RED “The (RED) Manifesto”
Chrysler “It’s Halftime in America”
Apple “The Crazy Ones”
Delta "Runways”
Nissan “Zero”
Apple “Welcome, IBM. Seriously.”
Avis “No. 2ism. The Avis Manifesto”
Conservation International "Humanifesto”
Thomson Reuters “The Answer Company”
The North Face “Never Stop Exploring”
DDB "Let’s Tell the Truth”
Carhartt “Hey Rookie”
Powerade “The Dance”
The North Face “We Play Different”
Man Therapy “Shoot the Shit”
Dollar Shave Club "Our Blades are F***ing Great”
Mercedes-Benz “Be One of Many”
Mazda “Radically Human”
Knix “Talk About Your Period”
DDB “Do This or Die”
Beats by Dre “You Love Me”
Miller "This is the High Life”
Airbnb “Live There”
Apple “We Believe”
Girl Effect “The Girl Declaration”
Thai Life Insurance “Unsung Hero”
Met Life “My Dad’s Story”
Girl Effect "The Clock is Ticking”
My Black is Beautiful "Unbecoming”
Ariel “#ShareTheLoad”
Nike "Dream Crazier”
CoorDown “Assume That I Can”
Nike "Find Your Greatness”
TBWA\Chiat\Day “Do the Brave Thing”
Dodge “Wisdom”
Co-op “Owned By You, Right By You”
Volkswagen “Think Small”
Apple “What is iPad?”
Nike “One Day We Won’t Need This Day”
Pedigree "Dogs Rule”
Nike “If You Let Me Play”
Apple “Pencil”
Facebook “Sport”
Visit Oslo “Is It Even a City?”
Diesel "Be Stupid”
Nike “Dream Crazy”
REI “#OptOutside”
Chrysler “Born of Fire”
CoorDown “Not Special Needs”
Avis “We Try Harder”
PlayStation “Double Life”
Cadillac “Two Weeks in August”
Bodyform “The Truth”
Nike “Do You Wish You Were A Boy?”
Aviation Gin “The Process”
Cadillac “The Tribute to Initiative”
Apple “Intention”
Cadillac "The Penalty of Leadership”
Volkswagen “Lemon”
Nike “Falling in Love in Six Acts”
Under Armour "Yusra Mardini”
Montefiore Health System “Spot it Early”
Clark Street Bridge “Looking Back”
Johnnie Walker "The Man Who Walked Around the World”
Donate Life America “The World’s Biggest Asshole”
Reebok “Be More Human”
Old Spice "The Man Your Man Could Smell Like”
This is What We Believe
29Go With Us Next Time
28Here is a True Story
19There is a Solution
16Find Your Magic
18They are The Champions
16Essay
0Quick Scoot Down to the Grove
0What We Think
0d
0Just Be Better
0dk
0This is the problem we solved
0This is what we do differently
0 No Genre0
Narrative
0Support
0Process
0Apple “We Believe”
REI “#OptOutside”
Airbnb “Live There”
The North Face “Never Stop Exploring”
Krispy Kreme "Donuts are Bad for You”
The North Face “We Play Different”
Mazda “Radically Human”
Diesel "Be Stupid”
TBWA\Chiat\Day “Do the Brave Thing”
Apple “Welcome, IBM. Seriously.”
Cadillac “Two Weeks in August”
Coca-Cola "For Everyone”
Nike "Find Your Greatness”
Facebook “Sport”
Special K “Defined by a Number”
Miller "This is the High Life”
Pedigree "Dogs Rule”
Delta "Runways”
Nike “A Message from Nike Running”
Nike “Principles”
The New York Times “The Truth Is”
Avis “No. 2ism. The Avis Manifesto”
Fischli & Weiss “How to Work Better”
Thomson Reuters “The Answer Company”
Corita Kent “10 Rules for Students and Teachers”
Bertrand Russell “Ten Commandments”
Southern Comfort “Whatever’s Comfortable”
Clark Street Bridge “Looking Back”
Nasa “Foundations of Flight Operations”
Avis “We Try Harder”
Co-op “Owned By You, Right By You”
Dollar Shave Club "Our Blades are F***ing Great”
Aviation Gin “The Process”
Apple “Intention”
DDB "Let’s Tell the Truth”
Volkswagen “Lemon”
Chrysler “Born of Fire”
Visit Oslo “Is It Even a City?”
Honda “Grr”
Guinness “Surfer”
Apple “What is iPad?”
Cadillac "The Penalty of Leadership”
Cadillac “The Tribute to Initiative”
Apple “Pencil”
The North Face “It’s More Than a Jacket”
Audi “Ahab”
Phillips “Carousel”
DDB “Do This or Die”
Nissan “Zero”
Chipotle “Back to the Start”
Volkswagen “Think Small”
BBH “The Power of Difference”
Chrysler “It’s Halftime in America”
Honda “Cog”
Discovery Channel “The World is Just Awesome”
Old Spice "The Man Your Man Could Smell Like”
Olivetti “Lettera 36”
Johnnie Walker "The Man Who Walked Around the World”
Hennessy "The Man Who Couldn’t Slow Down”
Under Armour "Yusra Mardini”
Chivas Regal “Father’s Day”
Nordstrom “For Everything New York”
Honda “Impossible Dream”
Met Life “My Dad’s Story”
Montefiore Health System “Spot it Early”
Nike “Failure”
Reebok “Be More Human”
Seattle Mariners “Thanks for Everything, Junior”
Nike “Do You Wish You Were A Boy?”
Nike “Falling in Love in Six Acts”
David Ogilvy “My Shortcomings”
Epuron “Mr. W”
Bodyform “The Truth”
Adidas “Trae Young”
Nike "You were Born a Daughter”
Thai Life Insurance “Unsung Hero”
Girl Effect "The Clock is Ticking”
Metro “Dumb Ways to Die”
Nike “One Day We Won’t Need This Day”
Nike “If You Let Me Play”
Knix “Talk About Your Period”
Ariel “#ShareTheLoad”
RED “The (RED) Manifesto”
Monster.com “When I Grow Up”
Rain Forest Alliance “Follow the Frog"
Mercedes-Benz “Be One of Many”
Donate Life America “The World’s Biggest Asshole”
CoorDown “Not Special Needs”
Tony's Chocolonely “Manifesto”
Man Therapy “Shoot the Shit”
CoorDown “Assume That I Can”
Conservation International "Humanifesto”
Martin Weigel “Good Fucking Planning”
Nike “Dream Crazy”
Levi’s “Go Forth: Laughing Heart”
Dodge “Wisdom”
Hearts on Fire “Ignite Something”
Nike “Just Be Better”
Sport England “This Girl Can”
Girl Effect “The Girl Declaration”
My Black is Beautiful "Unbecoming”
Powerade “The Dance”
Nivea Men "Reach Out”
Apple “Your Verse”
Adidas “Impossible is Nothing”
Nike “Maybe It’s My Fault”
Axe “Find Your Magic”
Shiseido “High School Girl”
Under Armour “I Will What I Want”
Girl Scouts of the USA “Manifesto”
Puma “After Hours Athlete”
Apple “The Crazy Ones”
Beats by Dre “You Love Me”
Channel 4 “Meet The Superhumans”
Ram “So God Made a Farmer”
Levi’s “Odyssey”
P&G, "Thank You Moms”
Toyota “Start Your Impossible”
Carhartt “Hey Rookie”
Nike “Winning Isn’t For Everyone”
Nike "Dream Crazier”
PlayStation “Double Life”
The New York Times “Truth Kids”
Ragu “Long Day of Childhood”
Nike “What Girls are Made Of”
Levi’s “Go Forth: Pioneers!”