Database

Client, "Spot Name"
Structure
Genre
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Agency
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Words
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Year (Maybe)
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Original
New This Week
Most Popular
Adidas “Impossible is Nothing”
The E Shape: Repetitive Device
Find Your Magic
Cartwright
55
2004
1
Adidas “Trae Young”
The J Shape: Enjoyable Misdirection
Here is a True Story
Cartwright
143
2021
Airbnb “Live There”
The S Shape: Build to Rally
What We Believe
TBWA\CHIAT\DAY
108
2016
Apple “Intention”
The W Shape: An Incredible Journey
What We Believe
TBWA\Media Arts Lab
89
2013
Apple “Pencil”
The Z Shape: Interchangable Examples
Go with Us Next Time
Apple
80
2013
Apple “Think Different”
The S Shape: Build to Rally
They are The Champions
TBWA\CHIAT\DAY
168
1997
Apple “We Believe”
The S Shape: Build to Rally
What We Believe
TBWA\Media Arts Lab
47
2011
Apple “Welcome, IBM. Seriously.”
The S Shape: Build to Rally
What We Believe
Chiat/Day
163
1981
Apple “What is iPad?”
The Z Shape: Interchangable Examples
Go with Us Next Time
TBWA\Media Arts Lab
68
2010
Apple “Your Verse”
The W Shape: An Incredible Journey
Find Your Magic
Apple
130
2014
Ariel “#ShareTheLoad”
The U Shape: Half down Half Up
There is a Solution
Mediacom Mumbai, BBDO Mumbai
193
2016
Audi “Ahab”
The J Shape: Enjoyable Misdirection
Go with Us Next Time
Venables Bell & Partners
89
2012
Aviation Gin “The Process”
The W Shape: An Incredible Journey
Go with Us Next Time
Maximum Effort
193
2018
Avis “No. 2ism. The Avis Manifesto”
The S Shape: Build to Rally
What We Believe
DDB
136
1962
Avis “We Try Harder”
The Z Shape: Interchangable Examples
Go with Us Next Time
DDB
121
1962
Axe “Find Your Magic”
The J Shape: Enjoyable Misdirection
Find Your Magic
72andSunny
111
2016
BBH “The Power of Difference”
The J Shape: Enjoyable Misdirection
Go with Us Next Time
BBH
420
2016
Beats by Dre “You Love Me”
The S Shape: Build to Rally
They are The Champions
Translation
149
2020
Bertrand Russell “Ten Commandments”
The E Shape: Repetitive Device
What We Believe
Bertrand Russell
203
1951
Bodyform “The Truth”
The W Shape: An Incredible Journey
Here is a True Story
Carat, Rubber Republic
260
2012
Cadillac "The Penalty of Leadership”
The W Shape: An Incredible Journey
Go with Us Next Time
Theodore MacManus
422
1915
Cadillac “The Tribute to Initiative”
The W Shape: An Incredible Journey
Go with Us Next Time
Theodore MacManus
658
1915
Cadillac “Two Weeks in August”
The Z Shape: Interchangable Examples
What We Believe
Rogue
158
2014
Carhartt “Hey Rookie”
The S Shape: Build to Rally
They are The Champions
Carhartt
116
2019
Channel 4 “Meet The Superhumans”
Visual
They are The Champions
4creative
24
2012
Chipotle “Back to the Start”
Musicals
Go with Us Next Time
CAA
64
2011
Chivas Regal “Father’s Day”
The E Shape: Repetitive Device
Here is a True Story
AMV
287
1980
Chrysler “Born of Fire”
The Z Shape: Interchangable Examples
Go with Us Next Time
Wieden+Kennedy
166
2011
Chrysler “It’s Halftime in America”
The S Shape: Build to Rally
Go with Us Next Time
Wieden+Kennedy
246
2012
Clark Street Bridge “Looking Back”
The J Shape: Enjoyable Misdirection
What We Believe
FCB Chicago
266
2016
Co-op “Owned By You, Right By You”
The Z Shape: Interchangable Examples
Go with Us Next Time
VCCP London
90
2024
Coca-Cola "For Everyone”
The E Shape: Repetitive Device
What We Believe
McCann Erickson
229
2006
Conservation International "Humanifesto”
The S Shape: Build to Rally
There is a Solution
TBWA\Media Arts Lab
237
2013
CoorDown “Assume That I Can”
The U Shape: Half down Half Up
There is a Solution
SMALL
196
2024
CoorDown “Not Special Needs”
The Z Shape: Interchangable Examples
There is a Solution
Publicis New York
95
2017
Corita Kent “10 Rules for Students and Teachers”
The E Shape: Repetitive Device
What We Believe
John Cage
229
1986
David Ogilvy “My Shortcomings”
The E Shape: Repetitive Device
Here is a True Story
David Ogilvy
124
1979
DDB “Do This or Die”
The S Shape: Build to Rally
Go with Us Next Time
DDB
301
1960
DDB "Let’s Tell the Truth”
The S Shape: Build to Rally
Go with Us Next Time
DDB
421
1971
Delta "Runways”
The S Shape: Build to Rally
What We Believe
W+K New York
54
1971
Diesel "Be Stupid”
The Z Shape: Interchangable Examples
What We Believe
ANOMALY
191
2010
Discovery Channel “The World is Just Awesome”
Musicals
Go with Us Next Time
72andSunny
137
2009
1
Dodge “Wisdom”
The U Shape: Half down Half Up
Find Your Magic
Wieden+Kennedy
97
2015
Dollar Shave Club "Our Blades are F***ing Great”
The S Shape: Build to Rally
Go with Us Next Time
Dollar Shave Club
158
2012
Donate Life America “The World’s Biggest Asshole”
The W Shape: An Incredible Journey
There is a Solution
The Martin Agency
307
2016
Epuron “Mr. W”
The J Shape: Enjoyable Misdirection
Here is a True Story
Nordpol Hamburg
104
2007
Facebook “Sport”
The Z Shape: Interchangable Examples
What We Believe
Facebook
160
2015
Fischli & Weiss “How to Work Better”
The E Shape: Repetitive Device
What We Believe
Fischli & Weiss
46
1991
Girl Effect "The Clock is Ticking”
The U Shape: Half down Half Up
There is a Solution
Wieden+Kennedy
210
2010
Girl Effect “The Girl Declaration”
The U Shape: Half down Half Up
Find Your Magic
Wieden+Kennedy
182
2013
Girl Scouts of the USA “Manifesto”
The J Shape: Enjoyable Misdirection
This is what we do differently
Find Your Magic
Collins
141
2024
Guinness “Surfer”
The J Shape: Enjoyable Misdirection
Go with Us Next Time
AMV BBDO
63
1999
Hearts on Fire “Ignite Something”
The E Shape: Repetitive Device
Find Your Magic
TBWA\Chiat\Day
32
2015
Hennessy "The Man Who Couldn’t Slow Down”
Adapted
Here is a True Story
Droga5
120
2012
Honda “Cog”
Visual
Go with Us Next Time
Wieden+Kennedy
12
2003
Honda “Grr”
Musicals
Go with Us Next Time
Wieden+Kenndy
102
2004
Honda “Impossible Dream”
Musicals
Here is a True Story
Wieden+Kennedy
102
2005
Jeep “Anti-Manifesto”
The J Shape: Enjoyable Misdirection
Find Your Magic
Arnold
36
2018
Johnnie Walker "The Man Who Walked Around the World”
The W Shape: An Incredible Journey
Here is a True Story
BBH
739
2010
Knix “Talk About Your Period”
The S Shape: Build to Rally
There is a Solution
Rethink (?)
171
2024
Krispy Kreme "Donuts are Bad for You”
The J Shape: Enjoyable Misdirection
What We Believe
Sell! Sell!
299
2005
Levi’s “Go Forth: Laughing Heart”
Adapted
Find Your Magic
Wieden+Kennedy
98
2011
Levi’s “Go Forth: Pioneers!”
Adapted
They are The Champions
Wieden+Kennedy
108
2009
Levi’s “Odyssey”
Visual
They are The Champions
BBH
6
2002
Man Therapy “Shoot the Shit”
The S Shape: Build to Rally
There is a Solution
Cactus
91
2024
Martin Weigel “Good Fucking Planning”
The E Shape: Repetitive Device
Find Your Magic
Martin Weigel
225
Mazda “Radically Human”
The S Shape: Build to Rally
What We Believe
WPP/Garage Team Mazda
127
2022
Mercedes-Benz “Be One of Many”
The S Shape: Build to Rally
There is a Solution
team x (?)
84
2023
Met Life “My Dad’s Story”
The U Shape: Half down Half Up
Here is a True Story
Soho Square Bangkok
89
2015
Metro “Dumb Ways to Die”
Musicals
There is a Solution
McCann
251
2012
1
Miller "This is the High Life”
The S Shape: Build to Rally
What We Believe
Wieden+Kennedy
480
2007
Monster.com “When I Grow Up”
The J Shape: Enjoyable Misdirection
There is a Solution
Mullen
91
1999
Montefiore Health System “Spot it Early”
The W Shape: An Incredible Journey
Here is a True Story
Mirimar
172
2024
My Black is Beautiful "Unbecoming”
The U Shape: Half down Half Up
Find Your Magic
Cartwright
91
2023
NASA “Foundations of Flight Operations”
The E Shape: Repetitive Device
What We Believe
Gene Franz
216
1960
Nike “A Message from Nike Running”
The E Shape: Repetitive Device
What We Believe
Wieden+Kennedy
377
2011
Nike “Do You Wish You Were A Boy?”
The W Shape: An Incredible Journey
Here is a True Story
Wieden+Kennedy
365
1992
Nike "Dream Crazier”
The U Shape: Half down Half Up
They are The Champions
Wieden+Kennedy
123
2018
3
Nike “Dream Crazy”
The Z Shape: Interchangable Examples
Find Your Magic
Wieden+Kennedy
222
2018
2
Nike “Failure”
The J Shape: Enjoyable Misdirection
Here is a True Story
Wieden+Kennedy
43
2006
Nike “Falling in Love in Six Acts”
The W Shape: An Incredible Journey
Find Your Magic
Wieden+Kennedy
940
1993
Nike "Find Your Greatness”
The U Shape: Half down Half Up
What We Believe
Wieden+Kennedy
73
2012
Nike “If You Let Me Play”
The Z Shape: Interchangable Examples
There is a Solution
Wieden+Kennedy
69
1995
Nike “Just Be Better”
The E Shape: Repetitive Device
Find Your Magic
Wieden+Kennedy
115
2020
Nike “Maybe It’s My Fault”
The E Shape: Repetitive Device
Find Your Magic
Weiden+Kenndy
110
2008
Nike “One Day We Won’t Need This Day”
The Z Shape: Interchangable Examples
There is a Solution
Weiden+Kenndy
83
2020
Nike “Principles”
The E Shape: Repetitive Device
What We Believe
Rob Strasser
108
1970
Nike “What Girls are Made Of”
Musicals
They are The Champions
Weiden+Kenndy
137
2017
1
Nike “Winning Isn’t For Everyone”
The J Shape: Enjoyable Misdirection
They are The Champions
Wieden+Kennedy
127
2024
Nike "You were Born a Daughter”
The J Shape: Enjoyable Misdirection
Here is a True Story
Wieden+Kennedy
257
1991
Nissan “Zero”
The S Shape: Build to Rally
Go with Us Next Time
TBWA\Chiat\Day
65
2011
Nivea Men "Reach Out”
The J Shape: Enjoyable Misdirection
Find Your Magic
Cheil
112
2020
Nordstrom “For Everything New York”
The Z Shape: Interchangable Examples
Here is a True Story
Mojo Supermarket
67
2024
OK Soda “The ‘OK’ Manifesto”
The E Shape: Repetitive Device
What We Believe
Wieden+Kennedy
145
1993
Old Spice "The Man Your Man Could Smell Like”
The W Shape: An Incredible Journey
Go with Us Next Time
Wieden+Kennedy
115
2010
Olivetti “Lettera 36”
The E Shape: Repetitive Device
Go with Us Next Time
Trahey/Wolf (?)
1971
1971
P&G, "Thank You Moms”
Visual
They are The Champions
Wieden+Kennedy
21
2012
Pedigree "Dogs Rule”
The Z Shape: Interchangable Examples
What We Believe
TBWA\CHIAT\DAY
110
2009
Phillips “Carousel”
Visual
Go with Us Next Time
Tribal DDB
0
2009
PlayStation “Double Life”
The Z Shape: Interchangable Examples
They are The Champions
TBWA\London
138
1999
Powerade “The Dance”
The S Shape: Build to Rally
Find Your Magic
Wieden+Kennedy
121
2012
Puma “After Hours Athlete”
The J Shape: Enjoyable Misdirection
They are The Champions
Droga5
95
2010
Ragu “Long Day of Childhood”
Musicals
They are The Champions
BFG 9000
42
2012
Rain Forest Alliance “Follow the Frog"
The J Shape: Enjoyable Misdirection
There is a Solution
Max Joseph
428
2012
Ram “So God Made a Farmer”
The J Shape: Enjoyable Misdirection
They are The Champions
Richards Group
420
2016
RED “The (RED) Manifesto”
The S Shape: Build to Rally
There is a Solution
Modernista!
256
2006
Reebok “Be More Human”
The W Shape: An Incredible Journey
Here is a True Story
Venables Bell + Partners
51
2017
REI “#OptOutside”
The Z Shape: Interchangable Examples
What We Believe
Venables Bell + Partners
57
2015
Seattle Mariners “Thanks for Everything, Junior”
The E Shape: Repetitive Device
Here is a True Story
COPACINO FUJIKADO
124
2016
Shiseido “High School Girl”
Visual
Find Your Magic
Dentsu
4
2015
Southern Comfort “Whatever’s Comfortable”
Visual
What We Believe
Wieden+Kennedy
2
2012
Special K “Defined by a Number”
The S Shape: Build to Rally
What We Believe
Leo Burnett
48
2013
Sport England “This Girl Can”
Visual
Find Your Magic
FCB Inferno
3
2015
TBWA\Chiat\Day “Do the Brave Thing”
The U Shape: Half down Half Up
What We Believe
TBWA\CHIAT\DAY
164
2018
Thai Life Insurance “Unsung Hero”
The U Shape: Half down Half Up
Here is a True Story
Ogilvy & Mather
74
2014
The New York Times “The Truth Is”
The E Shape: Repetitive Device
What We Believe
Droga5
99
2017
The New York Times “Truth Kids”
The E Shape: Repetitive Device
They are The Champions
Droga5
171
2024
The North Face “It’s More Than a Jacket”
The E Shape: Repetitive Device
Go with Us Next Time
Blazing Paradigm (?)
39
2021
The North Face “Never Stop Exploring”
The S Shape: Build to Rally
What We Believe
Blazing Paradigm (?)
101
The North Face “We Play Different”
The S Shape: Build to Rally
What We Believe
The North Face (?)
202
2024
Thomson Reuters “The Answer Company”
The S Shape: Build to Rally
What We Believe
TBWA\Chiat\Day
161
2015
Tony's Chocolonely “Manifesto”
The E Shape: Repetitive Device
There is a Solution
Tony’s (?)
89
2020
Toyota “Start Your Impossible”
The E Shape: Repetitive Device
They are The Champions
Saatchi & Saatchi
92
2024
Under Armour “I Will What I Want”
The J Shape: Enjoyable Misdirection
Find Your Magic
Droga5
42
2016
Under Armour "Yusra Mardini”
The W Shape: An Incredible Journey
Here is a True Story
Nordpol Hamburg
142
2017
Visit Oslo “Is It Even a City?”
The Z Shape: Interchangable Examples
Go with Us Next Time
NewsLab AS
172
2024
Volkswagen “Lemon”
The W Shape: An Incredible Journey
Go with Us Next Time
DDB
988
1960
Volkswagen “Think Small”
The Z Shape: Interchangable Examples
Go with Us Next Time
DDB
142
1959
Woody Guthrie “New Years Rulin’s”
The E Shape: Repetitive Device
What We Believe
Woody Guthrie
151
1943
Load more
Adapted
0
Musicals
0
Visual
0
The E Shape: Repetitive Device
0
The J Shape: Enjoyable Misdirection
0
The S Shape: Build to Rally
0
The U Shape: Half down Half Up
0
The Z Shape: Interchangable Examples
0
The W Shape: Build Toward Conclusion
0
No Structure0
The A Shape: Telling a story
0
The B Shape: Classic Argument
0
The T Shape: Then This Happens
0
The L Shape: At This Company
0
The O Shape: The Factory Tour
0
The 8 Shape
0
This is What We Believe
0
Go With Us Next Time
0
Here is a True Story
0
There is a Solution
0
Find Your Magic
0
They are The Champions
0
Essay
0
Quick Scoot Down to the Grove
0
What We Think
0
d
0
Just Be Better
0
dk
0
This is the problem we solved
0
This is what we do differently
0
No Genre0
Narrative
0
Support
0
Process
0