Apple “We Believe”

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Agency
TBWA
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Words
47
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Original
Name 3
The North Star: Here's the reason why we try so hard
SubGenre
Why do you do it?
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Year (Maybe)
2011

This is what we believe.
Technology alone is not enough.
Faster.
Thinner.
Lighter.
Those are all good things.
But when technology gets out of the way, everything becomes more delightful.
Even magical.
That’s when you leap forward.
That’s when you end up with something like this.
SUPER: iPad 2