Avis “We Try Harder”

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Agency
DDB
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Original
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Words
121
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Year (Maybe)
1962

Avis is only No.2 in rent a cars.
So why go with us?
We try harder.
(When you're not the biggest, you have to.)
We just can't afford dirty ash-trays. Or half-empty gas tanks. Or worn wipers. Or unwashed cars. Or low tires. Or anything less than seat-adjusters that adjust. Heaters that heat. Defrosters that defrost.
Obviously, the thing we try hardest for is just to be nice. To start you out right with a new car, like a lively, super-torque Ford, and a pleasant smile. To know, say, where you get a good pastrami sandwich in Duluth.
Why?
Because we can't afford to take you for granted.
Go with us next time.
The line at our counter is shorter.