Batey “Manifesto”

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Agency
Batey Ads
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Words
326
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Original
drive.google.com
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Year (Maybe)
1999
Our Staff
• We believe in sharing our financial rewards solely with the most deserving, our staff.
• We believe in open-door management, delegating responsibility and making everyone responsible for their actions.
• We believe every single person on staff, from office boy upwards, should think creatively, eat creatively and sleep creatively.
• We believe that hard work makes Jack a bright lad.

Our Craft
• We believe in advertising that tickles the toes as well as the head.
• We believe in creating ideas that endure rather than one-off ads that win awards.
• We believe in never sacrificing the art for the profit.
• We believe raw concept testing of advertising ideas was invented by a frustrated Tasmanian transvestite.
• We believe that the most important rule to follow in developing an idea is not to have any rules.

Our Business Attitude
• We believe the best clients are the ones we have; it's more important to develop existing business than to continuously chase new business.
• We believe we must seek to know as much about our client's business as the clients know themselves.
• We believe there's no such thing as a bad client, just bad judgment or salesmanship on our part.
• We believe that the most effective way to build a strong client relationship is when the clients see us not only as an advertising/marketing partner but also as a business partner.
• We believe forward planning is next to godliness.
• We believe in treating the bottom line like grandma: with reverence.

Our Personality
• We believe we're lucky to be in such an exciting industry and it shows in the energy and passion we apply to every task.
• We are more like barrow boys than suave admen.
• We believe in being fair to the point of being irreverent; cheerful, always cheerful - to a point.
• We believe that a little madness helps keep us sane..