Carhartt, “Hey Rookie”

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Agency
Carhartt
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Words
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You know what today is? Today is somebody’s first day of work. Day one for this rookie class. It won’t be met with any fan faire. No signing bonuses. Nobody’s asking for autographs. And nothing’s given. Except maybe a nickname, like “Waterboy” or “Broken Windshield Guy.” As for respect, well ... you got to earn that one the old-fashioned way. Hard work. The same way this Carhartt jacket has to earn the right to be on your back. So while you’re busy thanking all those who work hard this Labor Day, don’t forget to thank a rookie. They’ll be wearing the newest Carhartt. SUPER: Learn what we’re doing to close the skilled trades gap at carhartt.com