Chrysler, “It’s Halftime in America”

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Agency
Wieden+Kennedy
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Original
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Words
246

It’s halftime. Both teams are in their locker room discussing what they can do to win this game in the second half. It’s halftime in America, too. People are out of work and they’re hurting. And they’re all wondering what they’re going to do to make a comeback. And we’re all scared because this isn’t a game. The people of Detroit know something about this. They almost lost everything. But we all pulled together, now Motor City is fighting again. I’ve seen a lot tough eras. A lot of downturns in my life. And times when we didn’t understand each other. It seems that we’ve lost our heart at times. The fog of divisions, discord and blame made it hard to see what lies ahead. But after those trials we all rallied around what was right and acted as one. Because that’s what we do. We find a way through tough times and if we can’t find a way then we’ll make one. All that matters now is what’s ahead. How do we come from behind. How do we come together. And how do we win. Detroit’s showing us it can be done. And what’s them is true about all of us. This country can’t be knocked out with one punch. We get right back up again and when we do, the world’s going to hear the roar of our engines. Yeah. It’s halftime, America. And our second half’s about to begin. Super: Imported From Detroit