Coca-Cola, "For Everyone”

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Agency
McCann Erickson
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Original
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Words
229

For the fat For the skinny For the tall For the short For those that laugh For the nearsighted For those who cry For the optimistic For the pessimistic For those who have it all For those who have nothing For the open For the players For the closed For the family For the anxious For kings For magicians For the committed For castaways For the rockers For those that go For those who ride the train For the well mannered For those who suffer For bikers For the ones over there For the ones who work For the ones over here For the romantics For those who love you For those who love you not For those who love you a little For those who love you a lot For the tanned For nudist For the superstitious For the originals For jugglers For the calculating For the bald For those who read For those who write For astronauts For twins For the different For clowns For those who live alone For those who live together For the undecided For kissers For the first For the last For men For the cautious For her For musicians For the transparent For the strong For the ones who excel For the ones who participate For the ones who add For the ones who won't be silent For us For everyone