Dodge “Man Bag”

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Agency
Wieden+Kennedy
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Original
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Words
66
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Year (Maybe)
2010

What is that thing?
Well, I’ll tell you what it isn’t.
It isn’t a man bag.
It isn’t man sandals.
It isn’t a low-cal plate.
It isn’t a yoga class.
It isn’t an exfolient with added moisturizer.
It isn’t a couples cooking class.
And it certainly isn’t a small dog that needs to wear a jacket if the temperature drops below 70.
That’s what it isn’t.