EV1 "Surely You Can See That. Can't You?"

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Agency
Hal Riney & Partners
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Year (Maybe)
1998
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Original

The Electric Car is here. Can you see that?
Can you see that the world might now be wonderfully different? That cars can run on something besides
gasoline. That the sky can begin to fight its way back to blue. That our children can have a clean start.
Maybe you can't see that.
We've been driving and thinking the same way for nearly a hundred years. Why would someone want to
change all of that? Things aren't that bad, are they? Gasoline doesn't cost that much, does it?
What's wrong with the car I drive now?
The EVl has no engine. It needs no tune-up. Or oil change. Or smog check. It does, however, have a
motor. An electric motor with just one moving part that needs zero maintenance.
Would you like to hear more?
The Electric Car is nearly silent. All the usual noises have been replaced by the wind slipping across the
most aerodynamic production car ever made. One which produces a drag coefficient of 0.19. A mere whisper.
Acceleration is pure and instantaneous. No shifting or jerking. Just press the accelerator pedal and go.
O to 60 in less than 9 seconds. The EV1 even creates its own electricity. Coast and the motor automatically converts to a generator. Apply the brakes and kinetic energy is captured and returned to the batteries.
It can't be more real.
You can see the electric car. You can touch it. You can drive it. You can park it in your garage. And in
doing so, the world might now be wonderfully different.
Surely you can see that. Can't you?
The electric car is here.