Ikea “What if?”

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Agency
Forsman & Bodenfors
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Original
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Words
306
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Year (Maybe)
2018

What if we could create a better everyday life for the many people?
For couples that turn into families, the children, the lovers.
For the old Ladies, the single ladies, the single mothers, and for those who need to start all over.
What if you always side with the many by designing the price tag before anything else?
What if furniture could be better for nature, better for people?
What if we could make furniture out of waste?
What if old glass could give new life?
What if we could collect all these bottles and turn them into something else?
Like this chair.
What if we could plant more trees than we use?
And what if we use wood in new ways?
So that this tree and this tree and all of this tree could grow up to be just trees.
What if we turn the tables on the food and make meatballs without meat?
What if we turn the tables on tables and make screws that aren’t screws?
In fact, what if we lose the screws completely?
So we can put things up, take them down, and put them up again.
What if we try to design new behaviors Instead of new products?
Better play instead of toys, and better sleep instead of bed.
What if water taps could save water and lightbulbs could save light?
What if our stores could power themselves?
And what if the best packaging is no packaging?
What if we could make furniture out of air?
What if we tried twice and failed twice?
And what if we try again?
What if we celebrate our differences?
Because without each and every person we wouldn’t be complete.
What if we never settled for an answer?
What if we always ask ourselves, what if?
SUPER: Most things still remain to be done.