Mazda, “Radically Human”

There is a calling Beyond necessity Beyond algorithms Beyond reason To us, it’s an inescapable truth That fuels our mission Honors our history Guides our principles Defines our differences Since the beginning Our purpose has been To better understand Our fellow humans To share, and celebrate the grace Of not only being seen But feeling seen Through the smallest gesture Uplifting all of those we serve In this pursuit, it is certain That art elevates the everyday That steel inspires emotion When borne of inspired hands That beauty exists to nourish the spirit Beginning, blossoming, thriving, Through the power of the human touch This is our calling To be more human No, to be radically human To take us forward To change the world Mazda Radically human