There is a calling
Beyond necessity
Beyond algorithms
Beyond reason
To us, it’s an inescapable truth
That fuels our mission
Honors our history
Guides our principles
Defines our differences
Since the beginning
Our purpose has been
To better understand
Our fellow humans
To share, and celebrate
the grace
Of not only being seen
But feeling seen
Through the smallest gesture
Uplifting all of those we serve
In this pursuit, it is certain
That art elevates the everyday
That steel inspires emotion
When borne of inspired hands
That beauty exists to nourish the spirit
Beginning, blossoming, thriving,
Through the power of the human touch
This is our calling
To be more human
No, to be radically human
To take us forward
To change the world
Mazda
Radically human
Beyond necessity
Beyond algorithms
Beyond reason
To us, it’s an inescapable truth
That fuels our mission
Honors our history
Guides our principles
Defines our differences
Since the beginning
Our purpose has been
To better understand
Our fellow humans
To share, and celebrate
the grace
Of not only being seen
But feeling seen
Through the smallest gesture
Uplifting all of those we serve
In this pursuit, it is certain
That art elevates the everyday
That steel inspires emotion
When borne of inspired hands
That beauty exists to nourish the spirit
Beginning, blossoming, thriving,
Through the power of the human touch
This is our calling
To be more human
No, to be radically human
To take us forward
To change the world
Mazda
Radically human