Nike, “A Message from Nike Running”

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Agency
Wieden+Kennedy
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Original
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Words
377

We are what we believe. We founded and built an entire company on that idea. And we believe In helping RUNNERS - fast runners, slow runners, heavy runners, skinny runners, long-distance runners and sprinters. We believe In helping middle-distance runners too. And runners from Kenya, Japan, Oklahoma and every other corner of this planet. We believe In the magic of Hayward Field. We believe in long Sunday runs. We believe 20 quarters under 70 Is still a good workout. We believe in tempo runs and fartlek. We believe JOGGERS are RUNNERS. We believe in cross-country. We believe in J.V. dual meets on Tuesday afternoons. We believe in professional Track & Field. We believe running is therapy. We believe the smell of the starter's gun is an aphrodisiac. We believe lactic acid is good for you. We believe that your PERSONAL BEST isn't always a PR. We believe in knowing the route and running aimlessly. We believe this should be fun. We believe running in the dark, in the cold, in the heat, in the humidly, in the rain and in the snow is part of the deal. We believe in skipping a day. We believe in making mistakes and learning from them. We believe innovation is the oxygen of our brand. We believe in testing, re-testing, wear testing, testing on our spouses and testing on super fast guinea pigs. We believe in the genius of Bowman and the spirit of PRE. We believe THERE IS NO FINISH LINE. We believe in you. Just do it. Run.