Nike “Principles”
Agency
Rob Strasser
Original
Words
108
Year (Maybe)
1970
- Our business is change.
- We're on offense. All the time.
- Perfect results count - - not a perfect process.
Break the rules: fight the law.
- This is as much about battle as about business.
- Assume nothing.
Make sure people keep their promises.
Push. Yourselves push others.
Stretch the possible.
- Live off the land.
- Your job isn't done until the job is done.
- Dangers
Bureaucracy
Personal ambition
Energy takers vs. energy givers
Knowing our weaknesses
Don't get too many things on the platter
- It won't be pretty.
- If we do the right things we'll make money damn near automatic.