Nike, "Principles" | Full Script | ManifestoWriting.com

Our business is change.
We're on offense. All the time.
Perfect results count - - not a perfect process.
Break the rules: fight the law.
This is as much about battle as about business.
Assume nothing.
Make sure people keep their promises.
Push. Yourselves and others.
Stretch the possible.
Live off the land.
Your job isn't done until the job is done.
Dangers
Bureaucracy
Personal ambition
Energy takers vs. energy givers
Knowing our weaknesses
Don't get too many things on the platter
It won't be pretty.
If we do the right things we'll make money damn near automatic.

Nike “Principles”