Nike “So Win”

You can't be demanding.
You can't be relentless.
You can't put yourself first.
So put yourself first.
You can't be confident.
So be confident.
You can't challenge.
So challenge.
You can't dominate.
So dominate.
You can't flex.
So flex.
You can't fill a stadium.
So fill that stadium.
You can't be emotional.
So be emotional.
You can't take credit.
You can't speak up.
You can't be so ambitious.
You can't break records.
You can't have any fun.
You can't make demands.
You can't be proud.
You can't keep score.
You can't stand out.
Whatever you do,
you can't win.
So win.