Nike “Why Do It?”

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Agency
Wieden+Kennedy
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Words
57
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Year (Maybe)
2025
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Original

Why do it?
Why would you make it
harder on yourself?
Why chance it?
Why put it on the line?
With so much at stake,
with so much room to fail,
why risk it?
Why would you dare?
Seriously, why?
You could give everything
you have, and still lose.
But my question is:
What if you don’t?
SUPER: Just do it