Nissan, “Zero”

logo
Agency
TBWA\Chiat\Day
logo
Original
logo
Words
65
logo
Year (Maybe)
2011

What is the value of zero. Is it nothing? Imagine zero dependency on foreign oil. Zero pollutants in our environment. Zero depletion of the ozone. Suddenly, zero starts adding up. Which is why we at Nissan built a car inspired by zero. Because zero is worth more than nothing. Zero is worth everything. The zero-gas, 100%-electric Nissan Leaf. Innovation for the planet. Innovation for all.