OK Soda “The ‘OK’ Manifesto”

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Agency
Wieden+Kennedy
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Original
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Words
145
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Year (Maybe)
1993

  1. What’s the point of “OK”? Well, what’s the point of anything?
  1. “OK” Soda emphatically rejects anything that is not OK, and full supports anything that is.
  1. The better you understand something, the more OK it turns out to be.
  1. “OK” Soda says, “Don’t be fooled into thinking there has to be a reason for everything.”
  1. “OK” Soda reveals the surprising truth about people and situations.
  1. “OK” Soda does not subscribe to any religion, or endorse any political party, or do anything other than feel OK.
  1. “There is no real secrete to feeling OK” - - attributed to “OK” Soda, 1998.
  1. “OK” Soda may be the preferred drink of other people such as yourself.
  1. Never overestimate the remarkable abilities of “OK” brand soda.
  1. Please wake up every morning knowing that things are going to be OK.