OK Soda “The ‘OK’ Manifesto”
Agency
Wieden+Kennedy
Original
Words
145
Year (Maybe)
1993
- What’s the point of “OK”? Well, what’s the point of anything?
- “OK” Soda emphatically rejects anything that is not OK, and full supports anything that is.
- The better you understand something, the more OK it turns out to be.
- “OK” Soda says, “Don’t be fooled into thinking there has to be a reason for everything.”
- “OK” Soda reveals the surprising truth about people and situations.
- “OK” Soda does not subscribe to any religion, or endorse any political party, or do anything other than feel OK.
- “There is no real secrete to feeling OK” - - attributed to “OK” Soda, 1998.
- “OK” Soda may be the preferred drink of other people such as yourself.
- Never overestimate the remarkable abilities of “OK” brand soda.
- Please wake up every morning knowing that things are going to be OK.