Powerade “The Dance”

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Agency
Wieden+Kennedy
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Original
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Words
121
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Year (Maybe)
2012

They didn’t see us coming. We’re like an unexpected surprise. They thought this was going to be a cake walk. See their uniforms out there? They’re made of solid gold. They got all the money. They’re from a big conference. They got a Russian kid whose name I can’t even pronounce. I want their first 15 shots in the stands. All your work, all your sweat, everything that we’ve been through. Power through. “Power through!” Come on, somebody. Let me hear it. “Power through!” Let’s send them home bruised, confused, and trying to figure out how our squad turned their dance party into a going-home party. Power through. “Power through!” I am proud to be here with you tonight. SUPER: Power through.