REI “#OptOutside”

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Agency
Venables Bell + Partners
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Words
57
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Original
Name 3
The Middle Finger: Here's us not caring what you think
SubGenre
What are you against?
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Year (Maybe)
2015

I’m Jerry Stritzke, the CEO of REI.
This Black Friday, we’re closing all 143 of our stores.
And we’re paying our employees to get outside.
Because we believe a life lived outside is a life well lived.
We’d rather be in the mountains than in the aisles.
Join us on November 27th and opting outside.
Thanks!