A partner in our business selects our materials; another has charge of the brewing. The men who built the reputation of Schlitz Beer, personally protect it. The owners of the business see that all Schlitz Beer is pure.
POOR BEER
Means poor materials, for there's a chance for great saving there. Cleanliness isn't expected in it, so there's economy there.Purity isn't even claimed for it. And when age isn't made essential, you get a green beer—a beer that ferments on your stomach, causing biliousness.
PURE BEER
Must be brewed in absolute cleanliness, and cooled in filtered air. It must be aged for months in refrigerating
rooms, then filtered, then sterilized after it is bottled and sealed. That doubles the cost of the brewing, and none but the best materials are ever treated in that expensive way.
One beer costs you about the same as another. Not so with your dealer. He pays most for the pure beer. He makes most on a poor beer.
It lies with you to get Schlitz, The Beer that made Milwaukee Famous.
POOR BEER
Means poor materials, for there's a chance for great saving there. Cleanliness isn't expected in it, so there's economy there.Purity isn't even claimed for it. And when age isn't made essential, you get a green beer—a beer that ferments on your stomach, causing biliousness.
PURE BEER
Must be brewed in absolute cleanliness, and cooled in filtered air. It must be aged for months in refrigerating
rooms, then filtered, then sterilized after it is bottled and sealed. That doubles the cost of the brewing, and none but the best materials are ever treated in that expensive way.
One beer costs you about the same as another. Not so with your dealer. He pays most for the pure beer. He makes most on a poor beer.
It lies with you to get Schlitz, The Beer that made Milwaukee Famous.