Special K “Defined by a Number”

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Agency
Leo Burnett
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Original
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Words
48
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Year (Maybe)
2013

From the day we are born, we’re defined by a number. But is a number inspiring? We believe in a more powerful motivation. Strength. Pride. Possibilities. Confidence. Not a number, but a word. The way we want to feel. Beautiful. SUPER: What will you gain when you lose?