The North Face “We Play Different”

Out here things are different. They look different. They feel different. They sound different. You won't find state of the art stadiums. Only couloirs and canyons. You won't hear starter pistols or whistles or the roar of eighty thousand fanatics, screaming at the top of their lungs. You'll find no mascots in animal suits out here. But you might find bears, or wolves or bald eagles. Nature doesn't play games and neither do we. So out here we play different. We don't play by the rules, we make them up as we go along. We play hide and seek with convention. We play tag with potential. We play mind games with can't. We play hooky with the status quo, and hard-to-get with boring. We play roughhouse with failure, and chicken with gravity. We play and we play and we play. And when we play there's always a little voice in our head that reminds us why we do what we do. It reminds us why we play the way we play. It doesn't say much. It doesn't need to. It says all we ever need to hear. This is going to be wild. We don't play games. We play different.