Toyota “Start Your Impossible”

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Agency
Saatchi & Saatchi
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Original
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Words
92
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Year (Maybe)
2024

Somewhere, there’s a man opening the neighborhood gym early so a kid can work on her jumpshot. Somewhere, a trainer is staying up late so a woman can find her wings. Champions are turning into legends. And girls enjoying their own finish lines. Somewhere, parents are putting their children’s dreams before their own. And somewhere, teammates and coaches are whispering into the ears of the unsure. “You’ve got this.” Greatness is not a solo pursuit. It’s a result of everyone around you. We believe no journey is taken alone. SUPER: Toyota: Start your impossible