Travelers “Brand Manifesto”

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Agency
TBWA
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Original
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Words
95
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Year (Maybe)
2023

Who cares about all those wildfires out west?
Who cares about one more Hurricane?
Who cares about a stranger in trouble?
Or the homeless?
The hungry?
The old?
Who cares?
Actually.
563,000 of you who risk your lives to fight fires.
1,500,000 of you who fed the hungry.
9,900,000 of you who delivered aid after a disaster.
More than 60,000,000 of you who helped someone in need.
All 200 million of you who gave to good causes.
Every day, millions of you are there to help one another.
Because remarkable things happen, when people care.