Volkswagen “Do you earn too much to afford one?”

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Agency
DDB
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Words
161
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Year (Maybe)
1966
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Original

For many people the Volkswagen would be an ideal car. Except for one thing.
It doesn't cost enough.
They're afraid nobody will know they have any money, if it doesn't show in their car. In other words, they buy their car for other people. Not themselves.
Then there are those who earn enough to buy a much better car than the VW.
But they don't. Because they can't find one.
For them the best car is one that simply gets them there. Comfortably and eco-nomically. One they don't have to worry about. That doesn't make many stops for gas. And rarely needs repairs.
A car where rare repairs don't cost much.
A car where the car doesn't cost much.
They feel they can afford to save money
with a Volkswagen.
Now next time you see somebody driving a VW don't feel sorry for him.
Who knows? Someday the bank might be using his money to give you a new car loan.