Manifesto Writing Workshop

Where to begin

The Manifesto Writing Workshop is a weekly newsletter designed to help persuasive writers master the blank page. Every week, we’ll go deep on a single topic, unpack its secrets, then see how it works through incredible real-life examples.
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Read the first lesson free →

Who is this for?

The Manifesto Writing Workshop is written with the following three audiences in mind:
  • Copywriters of any level wanting to know where to start, then where to go from there.
  • Creative directors who are asked to fix bad manifestos or write their own.
  • Strategists looking to boost their persuasive writing, creative briefings and presentations.
Every exclusive lesson offers 3,000+ words of original content not found anywhere else on line.
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What to expect

Every issue has four sections:
  1. Overview — Telling you exactly where each post is going, what steps we’ll take to get there, and the examples we’ll reference.
  1. Steps — Every great concept can be mastered with just three key steps. These are not available anywhere else online.
  1. Examples — Throughout each post, we’ll continually look at how these lessons apply to real scripts from real brands.
  1. Checklist — The three key questions you can ask yourself after writing your manifesto to make sure everything is working.
Subscribers will also get access to the complete archive of past posts, along with access to bonus materials and discount codes.

My promise to you

As a Manifesto Writing Workshop subscriber, I promise:
  • I will never miss a week: You can count on me to deliver high-quality emails every Monday and Thursdays.
  • I will never use AI: For the near future, I believe that great writing is a human-powered art. Every issue will be hand-crafted by me.
  • I will adapt to your feedback: If there are any lessons or changes you’re looking for, just ask. My goal is making this valuable for you.

Ready to dive in?

Take the first step toward always knowing where to begin.
Learn more and subscribe →
Read the first lesson free →