J Shape

Prompt: What’s a slightly confusing intro?

Tip: Set the tone with a grabber. We don’t know what your concept is, but we want to see where this is going.

Prompt: How can you take that to the extreme?

Tip: Only entertainment or captivation, nothing about what it all means for your brand. Create a mood, describe a scene, tell a good story, or just delight us. Don’t give us any explanation yet.

Prompt: What key unlocks the meaning?

Tip: The missing piece that tells us what that all means in the context of your big idea. This can be a full paragraph or more if the rest of your script is long enough.

Set the tone with a grabber. We don’t know what your concept is, but we want to see where this is going.

Only entertainment or captivation, nothing about what it all means for your brand. Create a mood, describe a scene, tell a good story, or just delight us. Don’t give us any explanation yet.

The missing piece that tells us what that all means in the context of your big idea. This can be a full paragraph or more if the rest of your script is long enough.