U Shape

Key
U
Order
1
Subtitle
For building emotion
Type
Shape

Text boxes

Fall

Prompt: What is wrong right now?
Tip: Pull people into the depth of your problem or the seriousness of the situation. Some scripts have the first half be unsettlingly positive.

Turn

Prompt: How do we turn this around?
Tip: A single word or short phrase that signals a shift toward your concept or better way. This is when the hopeful music starts.

Rise

Prompt: What does better look like?
Tip: The mirror image of the descent, usually showing how the world is changed through your new POV, usually with good examples, rewriting the story, and so on.

Reference panel

Fall

Pull people into the depth of your problem or the seriousness of the situation. Some scripts have the first half be unsettlingly positive.

Turn

A single word or short phrase that signals a shift toward your concept or better way. This is when the hopeful music starts.

Rise

The mirror image of the descent, usually showing how the world is changed through your new POV, usually with good examples, rewriting the story, and so on.