W Shape

Prompt: What’s the most interesting detail?

Tip: A tantalizing invitation to come on the journey. This can be as short as a sentence or as long as a paragraph.

Prompt: What are 3–5 distinct proof points?

Tip: Three or more distinct aspects of your thing, such as moments in time, stages in a process, points in an argument, and so on.

Prompt: How does this connect to your brand?

Tip: A clear translation of what all that means.

Prompt: What quick line sets the final mood?

Tip: A final thought to delight, challenge, or inspire. Often used to set the final tone. No more than one sentence.

A tantalizing invitation to come on the journey. This can be as short as a sentence or as long as a paragraph.

Three or more distinct aspects of your thing, such as moments in time, stages in a process, points in an argument, and so on.

A clear translation of what all that means.

A final thought to delight, challenge, or inspire. Often used to set the final tone. No more than one sentence.