IntroductionDrop the floor out from people and light the path to a better life. Make sure: (A) You have enough credibility, and (B) You know what better looks like. If so, go nuts.Paragraphs ExamplesUnder Armour “The Only Way is Through”Axe “Monday”TBWA\Chiat\Day “Do the Brave Thing”Dodge “Wisdom” Keys to Success1. Thing 1 — It should be about this long2. Something else — Could also be this long, too3. Third thing — You’ll have to feel it out as you go
