IntroductionDrop the floor out from people and light the path to a better life. Make sure: (A) You have enough credibility, and (B) You know what better looks like. If so, go nuts.Paragraphs Love for audienceCredibility to throw shadePromise of redemptionExamplesAxe “Monday”Nike "You Were Born a Daughter”Dodge “Wisdom” Keys to Success1. Thing 1 — It should be about this long2. Something else — Could also be this long, too3. Third thing — You’ll have to feel it out as you go