Character Studies

Theme

Portraits

Introduction

Two

Paragraphs

Moral to the story
Charming and fallible hero
Rose-colored classes

Knowingly Painting an ideal image and being okay with that, like a fairy tale

Examples

GE “Childlike Imagination”

Thai Life Insurance “Unsung Hero”

Met Life “My Dad’s Story”

Cadillac “The Tribute to Initiative”

Keys to Success

1. Thing 1 — It should be about this long

2. Something else — Could also be this long, too

3. Third thing — You’ll have to feel it out as you go