Crazy Ones

Theme
Portraits

Introduction

Raise a glass to a misunderstood group. Make us wish we were one of them. These are usually anchored around a product that amplifies their magic in some way.
Paragraphs
  1. Misunderstood group
  2. Know why they love it
  3. Translation to masses

Keys to Success

1. Thing 1 — It should be about this long

2. Something else — Could also be this long, too

3. Third thing — You’ll have to feel it out as you go