Easy Buttons

Theme
Solutions

Introduction

Provide a simple action that solves a huge crisis or problem These work best if people already care about the problem. Want to save the whales? Just do this.
Paragraphs
  1. One big-ass problem
  2. Sympathy for audience
  3. A single action

Keys to Success

  1. A threat: to something your audience already cares about
  2. Compassion: for your audience’s failure to help so far
  3. An action: that your audience can take to contribute
 
We release some of the pressure from our audience’s deep concern for ______ by
 
and give them the power to enact real change by (action) .
 
INSIGHT:
Our audience cares deeply about __THREAT___, but they ___ BLOCKER___ . Let’s empower our audience’s collective power to defeat ____ THREAT ____ by giving them the ability to simply _____ ACTION ___.
 

Deep dive

 

Key 1: A threat to something your audience already cares about

 

Key 2: Compassion for your audience’s failure to help so far

 

Key 3: An action that your audience can take to contribute