New Definitions

Introduction

Two

Paragraphs

 

Examples

EV1 “What Motivates You?”

Under Armour “The Only Way is Through”

Nike “Dreams don’t happen overnight”

Axe “Monday”

 

Keys to Success

1. Thing 1 — It should be about this long

2. Something else — Could also be this long, too

3. Third thing — You’ll have to feel it out as you go