IntroductionMake people feel seen by crushing or reclaiming an oppressive label. Try a U-Shape structure. Focus on the problem for the first half, and the better way for the second.ParagraphsDistinct oppressive labelValidate the offendedOpposing interpretationExamplesAxe “Monday”Nike “Just Be Better”Nike "You were Born a Daughter”Dodge “Wisdom” Keys to Success1. Thing 1 — It should be about this long2. Something else — Could also be this long, too3. Third thing — You’ll have to feel it out as you go